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Podcasting Experiments

Podcasting Experiments is all about experimenting with your podcast. We explore ways you can implement and test different ideas to improve your podcast by looking at different strategies and ideas from other podcasters.
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Now displaying: Page 5
Nov 26, 2014

After a break, we are finally opening up the second semester of the Creative Studio Academy! I will be talking about the platform for your website and some of the basic settings that are often overlooked. Before that, though...

At the end of last semester, I hinted at some of the changes that would be coming. If you are new to the Academy, please go back and check out the first semester sessions. From the things I mentioned before, here is what we are looking at moving forward:

Narrowing the focus for the semester. This semester, we will focus more on blogging. We will also touch on writing e-books and improving your website (especially in light of blogging).
Regular blog posts. Especially since we will focus more on blogging, I will be dedicating myself to writing at least one blog post a week in addition to the podcast sessions. There may be additional posts, but nothing that I can promise now.
Improved newsletter. I was thinking about going to a bi-weekly newsletter, which will include an article (not found on the website), some tips, and links to previous blog posts/podcast sessions. I will also have an e-book available that covers things that you need to get started with your website. I also hope to have another e-book that will cover how to take your website to the next level.
I really want to increase the engagement that we have. I have received a few comments and several iTunes reviews, but I really want to have regular interaction. I started this site by stating that I am not the expert, but I do have experience and knowledge I can share. And so do you! Even if you don't think you have done much, there is still someone that you can help influence. I want to hear from you in the comment section, via e-mail, and now I have a voice mail number you can call right from your phone. I'd also like to schedule time to talk with  you one on one.

The 2015 Winter Semester

Even though we are technically starting in 2014, most of this semester will fall in 2015. With our focus on blogging, I have created a mindmap of the topics that we will be trying to cover. We may not get to all of them, or we may not get deep into some of them. If you would like to download the PDF of this mindmap, you can do that here or click the image of it.
Your Platform
The platform for your website is important. Whether you are looking at a platform for a blog or a full-purpose website, my recommendation is a self-hosted WordPress site. We talked about WordPress several times last semester, and we were able to get some great information about it. I honestly have not used some of the others, like Joomla, Drupal, and Square Space, but based on many reviews I heard and read, WordPress brings both simplicity and power to the user.

Note: While WordPress can be simple, there is still a learning curve, but much of it can be grasped in a short amount of time. Dave Jackson (School of Podcasting and Weekly Web Tools host) says that if you can use Microsoft Word, you can create a post on WordPress. This is true. But to take this analogy a little further, most people that create simple documents in Word barely scratch the surface of what the software is capable of, and it takes a little bit to learn them. Same with WordPress.

When it comes to WordPress, there are two options: WordPress.com and self-hosted WordPress. While these are basically the same at the core, there are some differences. I will try to have a blog post up in the near future to show these.
Settings
When you get WordPress installed, you get so excited about creating the content, that there are several settings that can easily get overlooked (check out this simple tutorial if you need help installing WordPress).

General Settings

Site title
Tagline
Timezone

Permalinks

Choose "Post Name"

 

The post

Nov 26, 2014

After a break, we are finally opening up the second semester of the Creative Studio Academy! I will be talking about the platform for your website and some of the basic settings that are often overlooked. Before that, though...

At the end of last semester, I hinted at some of the changes that would be coming. If you are new to the Academy, please go back and check out the first semester sessions. From the things I mentioned before, here is what we are looking at moving forward:

Narrowing the focus for the semester. This semester, we will focus more on blogging. We will also touch on writing e-books and improving your website (especially in light of blogging).
Regular blog posts. Especially since we will focus more on blogging, I will be dedicating myself to writing at least one blog post a week in addition to the podcast sessions. There may be additional posts, but nothing that I can promise now.
Improved newsletter. I was thinking about going to a bi-weekly newsletter, which will include an article (not found on the website), some tips, and links to previous blog posts/podcast sessions. I will also have an e-book available that covers things that you need to get started with your website. I also hope to have another e-book that will cover how to take your website to the next level.
I really want to increase the engagement that we have. I have received a few comments and several iTunes reviews, but I really want to have regular interaction. I started this site by stating that I am not the expert, but I do have experience and knowledge I can share. And so do you! Even if you don't think you have done much, there is still someone that you can help influence. I want to hear from you in the comment section, via e-mail, and now I have a voice mail number you can call right from your phone. I'd also like to schedule time to talk with  you one on one.

The 2015 Winter Semester

Even though we are technically starting in 2014, most of this semester will fall in 2015. With our focus on blogging, I have created a mindmap of the topics that we will be trying to cover. We may not get to all of them, or we may not get deep into some of them. If you would like to download the PDF of this mindmap, you can do that here or click the image of it.
Your Platform
The platform for your website is important. Whether you are looking at a platform for a blog or a full-purpose website, my recommendation is a self-hosted WordPress site. We talked about WordPress several times last semester, and we were able to get some great information about it. I honestly have not used some of the others, like Joomla, Drupal, and Square Space, but based on many reviews I heard and read, WordPress brings both simplicity and power to the user.

Note: While WordPress can be simple, there is still a learning curve, but much of it can be grasped in a short amount of time. Dave Jackson (School of Podcasting and Weekly Web Tools host) says that if you can use Microsoft Word, you can create a post on WordPress. This is true. But to take this analogy a little further, most people that create simple documents in Word barely scratch the surface of what the software is capable of, and it takes a little bit to learn them. Same with WordPress.

When it comes to WordPress, there are two options: WordPress.com and self-hosted WordPress. While these are basically the same at the core, there are some differences. I will try to have a blog post up in the near future to show these.
Settings
When you get WordPress installed, you get so excited about creating the content, that there are several settings that can easily get overlooked (check out this simple tutorial if you need help installing WordPress).

General Settings

Site title
Tagline
Timezone

Permalinks

Choose "Post Name"

 

The post

Oct 21, 2014

Over the past 3 months, we have covered several things regarding content creation. From blogging to podcasting, websites to marketing. Further below, you'll be able see the list of the 20 sessions so far.

With that, we will be having a short break. We'll come back mid-November with the second semester.

There are a couple things I'd like to modify:

Narrowing the focus for the semester
Regular blog posts
Improved newsletter
eBook about website basics (middle of writing it now)
Homework assignments (more engagement)

Homework - What I need from you:

Help spreading the podcast via social media (links below!) and iTunes reviews
Your questions, comments, and other feedback

Please let me know what you would like to see and hear from me. I would love to have a segment where I can answer questions that you may have about content creation. Leave your thoughts below in the comment section.
Semester 1 Podcast Sessions:

1-1 I'm an impostor
1-2 You need more than a quality website; what is content creation?
1-3 Mark Sieverkropp share the benefits and struggles of content creation
1-4 5 key components for your website
1-5 Greg Hickman discusses the importance of a mobile-mindset
1-6 Jared Easley shares his researching and interviewing tips
1-7 Daniel J. Lewis shares how to overcome assumptions
1-8 Matt McWilliams talks about his principles for networking
1-9 Jim Woods talks about his process and tips for creating content
1-10 Doc Kennedy shares his experience creating videos
1-11 Dustin Hartzler help us dive deeper into WordPress
1-12 Leslie Samuel gives practical tips to take your blog to the next level
1-13 10 key things to make your website better
1-14 Online marketing tips from Joel Fortner
1-15 Podcasting tips from Dave Jackson
1-16 Dave Stachowiak shares some online leadership principles
1-17 Collaborative projects with Jim Woods and Erik J. Fisher
1-18 Joel and Dr. Pei talk to entrepreneurs about Relaunching and podcasting
1-19 Diving into eLearning and online training with Jeff Long
1-20 When to quit a creative project with Alex Barker
 

The post Semester 1 Wrap Up (1-21) appeared first on Creative Studio Academy.

Oct 21, 2014

Over the past 3 months, we have covered several things regarding content creation. From blogging to podcasting, websites to marketing. Further below, you'll be able see the list of the 20 sessions so far.

With that, we will be having a short break. We'll come back mid-November with the second semester.

There are a couple things I'd like to modify:

Narrowing the focus for the semester
Regular blog posts
Improved newsletter
eBook about website basics (middle of writing it now)
Homework assignments (more engagement)

Homework - What I need from you:

Help spreading the podcast via social media (links below!) and iTunes reviews
Your questions, comments, and other feedback

Please let me know what you would like to see and hear from me. I would love to have a segment where I can answer questions that you may have about content creation. Leave your thoughts below in the comment section.
Semester 1 Podcast Sessions:

1-1 I'm an impostor
1-2 You need more than a quality website; what is content creation?
1-3 Mark Sieverkropp share the benefits and struggles of content creation
1-4 5 key components for your website
1-5 Greg Hickman discusses the importance of a mobile-mindset
1-6 Jared Easley shares his researching and interviewing tips
1-7 Daniel J. Lewis shares how to overcome assumptions
1-8 Matt McWilliams talks about his principles for networking
1-9 Jim Woods talks about his process and tips for creating content
1-10 Doc Kennedy shares his experience creating videos
1-11 Dustin Hartzler help us dive deeper into WordPress
1-12 Leslie Samuel gives practical tips to take your blog to the next level
1-13 10 key things to make your website better
1-14 Online marketing tips from Joel Fortner
1-15 Podcasting tips from Dave Jackson
1-16 Dave Stachowiak shares some online leadership principles
1-17 Collaborative projects with Jim Woods and Erik J. Fisher
1-18 Joel and Dr. Pei talk to entrepreneurs about Relaunching and podcasting
1-19 Diving into eLearning and online training with Jeff Long
1-20 When to quit a creative project with Alex Barker
 

The post Semester 1 Wrap Up (1-21) appeared first on Creative Studio Academy.

Oct 9, 2014

This session features Alex Barker, host of the Leadership Dojo podcast. We first met on 48Days.net (I would highly recommend this great community). A few months ago, Alex made a decision to stop the podcast, despite some of the successes it was achieving. We'll dive in a little deeper into his story and what we can learn from it.

Begin with the end in mind.

- Steven Covey (The 7 Habits of Highly Effective People)
After finishing school to become a pharmacist, Alex began to decide if he really wanted to be a pharmacist the rest of his life. Learning about podcasts and listening to them for 5-6 months, he decided that he wanted to start one himself. Using Pat Flynn's course of starting a podcast, he began preparing for the podcast. He also joined John Lee Dumas' Podcaster's Paradise.
What were your expectations when you launched the podcast?

Alex didn't have a plan or goals, or even what to expect.
If you choose a niche about something you don't know a lot about, it's very hard for you to create products and services for a very  eager audience and for them to buy from you.
He desired to make money from coaching and  mastermind groups.

Did your expectations change along the way? Did your expectations just not work out?

After 5 months, Alex noticed that it became a chore for him to do the podcast. The work he was putting in was exceeding the return he was expecting.
You really need to look at your expectations and what you really need to do to get there.

Exit strategy
If you're about to launch something, you need to have an exit strategy.
When will you evaluate your journey and be willing to pivot. Be specific and set a deadline.

The birth of Alex's second daughter caused him to go through another evaluation.
Know your why
Alex's why is tied to his family, and he was spending so much time away from them.
The future
Alex's idea was to have someone to take over, but he is just putting it on the back burner. He may revisit later.

He has started a new site, Pharmacy School HQ. He is taking the things he learned from launching a website and building a platform and meshing it with his training as a pharmacist.
You can't keep doing something that is not meeting your expectations or that the passion isn't there like it used to be.
Know your expectations.

The post When to quit a creative project with Alex Barker (1-20) appeared first on Creative Studio Academy.

Oct 7, 2014

This session features Alex Barker, host of the Leadership Dojo podcast. We first met on 48Days.net (I would highly recommend this great community). A few months ago, Alex made a decision to stop the podcast, despite some of the successes it was achieving. We'll dive in a little deeper into his story and what we can learn from it.

Begin with the end in mind.

- Steven Covey (The 7 Habits of Highly Effective People)
After finishing school to become a pharmacist, Alex began to decide if he really wanted to be a pharmacist the rest of his life. Learning about podcasts and listening to them for 5-6 months, he decided that he wanted to start one himself. Using Pat Flynn's course of starting a podcast, he began preparing for the podcast. He also joined John Lee Dumas' Podcaster's Paradise.
What were your expectations when you launched the podcast?

Alex didn't have a plan or goals, or even what to expect.
If you choose a niche about something you don't know a lot about, it's very hard for you to create products and services for a very  eager audience and for them to buy from you.
He desired to make money from coaching and  mastermind groups.

Did your expectations change along the way? Did your expectations just not work out?

After 5 months, Alex noticed that it became a chore for him to do the podcast. The work he was putting in was exceeding the return he was expecting.
You really need to look at your expectations and what you really need to do to get there.

Exit strategy
If you're about to launch something, you need to have an exit strategy.
When will you evaluate your journey and be willing to pivot. Be specific and set a deadline.

The birth of Alex's second daughter caused him to go through another evaluation.
Know your why
Alex's why is tied to his family, and he was spending so much time away from them.
The future
Alex's idea was to have someone to take over, but he is just putting it on the back burner. He may revisit later.

He has started a new site, Pharmacy School HQ. He is taking the things he learned from launching a website and building a platform and meshing it with his training as a pharmacist.
You can't keep doing something that is not meeting your expectations or that the passion isn't there like it used to be.
Know your expectations.

The post When to quit a creative project with Alex Barker (1-20) appeared first on Creative Studio Academy.

Oct 1, 2014

Jeff Long joins us today to share some things that we can learn to help with eLearning and online training. He provides help with eLearning (as well as video production and web design) at True Focus Media. You can also connect with him on Twitter.
What is eLearning and training?
It's not new - it's as old as the internet. It includes engaging videos and flexible websites.

Many companies haven't even thought of this possibility! Instead of having a trainer come in or having the HR manager do the training, eLearning can benefit companies. Some

Incentvies
Rewards
Gamification

Are there any industries that would benefit more from eLearning?

Software companies
Medical training companies (brainynurses.com is an example)
Non-profit

Styles or formats for eLearning
How you present your material may be determined by your budget.

It may also depend on your audience - what works for them?

Filming a presenter
Power point slides
Quizes and Tests
Webinars
Story-driven/scenario

First steps for eLearning preparation

What do you want to deliver?
What do you want the person to take away?
What are the three or so points to facilitate that?

Keep it simple!

Do your research - make sure you're creating what your client needs!
Resources to get started

ScreenFlow (Mac) or Camptasia Studio (Windows) for screen capture
Udemy
Skillshare
Youtube (use unlisted and embed on a password-protected web page)
eJunkie
Membership plugins for Wordpress
Learning management plugins

Just get started (this theme keeps coming back!). Don't let the technology scare you.
Mark Sieverkropp was a previous guest and has provided several gifts for you as a listener and supporter of this podcast:

"Start a Conversation With Anyone, Anytime" (for sale on Amazon...free to you!)
4 Keys to Great "Reach Out" Emails PDF
Free Sample of my book, Project: Success
Great weekly content on how to grow your network

Get these great resources now!
In the comment section below, please share one of the following:

What is something that you can share with your business/audience in the form of eLearning?
How can I use eLearning to help meet your needs? (I'm planning to put together some tutorials and training soon - I need your input!)

The post Diving into eLearning and online training with Jeff Long (1-19) appeared first on Creative Studio Academy.

Sep 30, 2014

Jeff Long joins us today to share some things that we can learn to help with eLearning and online training. He provides help with eLearning (as well as video production and web design) at True Focus Media. You can also connect with him on Twitter.
What is eLearning and training?
It's not new - it's as old as the internet. It includes engaging videos and flexible websites.

Many companies haven't even thought of this possibility! Instead of having a trainer come in or having the HR manager do the training, eLearning can benefit companies. Some

Incentvies
Rewards
Gamification

Are there any industries that would benefit more from eLearning?

Software companies
Medical training companies (brainynurses.com is an example)
Non-profit

Styles or formats for eLearning
How you present your material may be determined by your budget.

It may also depend on your audience - what works for them?

Filming a presenter
Power point slides
Quizes and Tests
Webinars
Story-driven/scenario

First steps for eLearning preparation

What do you want to deliver?
What do you want the person to take away?
What are the three or so points to facilitate that?

Keep it simple!

Do your research - make sure you're creating what your client needs!
Resources to get started

ScreenFlow (Mac) or Camptasia Studio (Windows) for screen capture
Udemy
Skillshare
Youtube (use unlisted and embed on a password-protected web page)
eJunkie
Membership plugins for Wordpress
Learning management plugins

Just get started (this theme keeps coming back!). Don't let the technology scare you.
Mark Sieverkropp was a previous guest and has provided several gifts for you as a listener and supporter of this podcast:

"Start a Conversation With Anyone, Anytime" (for sale on Amazon...free to you!)
4 Keys to Great "Reach Out" Emails PDF
Free Sample of my book, Project: Success
Great weekly content on how to grow your network

Get these great resources now!
In the comment section below, please share one of the following:

What is something that you can share with your business/audience in the form of eLearning?
How can I use eLearning to help meet your needs? (I'm planning to put together some tutorials and training soon - I need your input!)

The post Diving into eLearning and online training with Jeff Long (1-19) appeared first on Creative Studio Academy.

Sep 24, 2014

In this session, Joel and Dr. Pei from The Relaunch Show join us to share their experience with radio and podcasting.

Joel has a history with radio and television. Back in  2006, he started a radio show, Finding Your Voice. He also has a book with the same name.  The next step for them was The Relaunch Show.

As they started, they didn't know what they needed to do or have the equipment necessary. They emphasize not to let that stop you from starting. Learn as you go.

"Get it done, then get it right."
What are some tips for people just getting started (specifically for podcasting)?

Learn to respect your listener's time.
Choose the right topic - not just what you know, but something that gets you excited.
The listener has the power, so you need to speak to that listener.

Are there any great lessons that you've gleaned from the many interviews you've had on Relaunch?

Don't second guess yourself. Trust yourself. Move forward anyways.
Fail fast. Fail often.

Final Thoughts
We have a responsibility to take action as it relates to us in our careers, family, and spiritually.
Resources

Finding Your Voice book is a guidebook to help people get in touch with their inner voice.
3 Tips to Find Your Life's Message

In the interview, Joel referenced Indiana Jones. Here's a clip of that scene:

Website consultations
I am looking to expand my website consulting business, Dev By JR. I am offering 15-20 minute consultations for free. So, if you are looking to start or improve your website, go to jrivers.us/schedule to schedule a time to talk to me (either via Skype or phone). If you have a current website, make sure to include the link so I can check it out before we talk. Be prepared to answer at least these two questions:

What is the purpose of your website?
Who is your target audience?

The post Joel and Dr. Pei talk to entrepreneurs about relaunching and podcasting (1-18) appeared first on Creative Studio Academy.

Sep 23, 2014

In this session, Joel and Dr. Pei from The Relaunch Show join us to share their experience with radio and podcasting.

Joel has a history with radio and television. Back in  2006, he started a radio show, Finding Your Voice. He also has a book with the same name.  The next step for them was The Relaunch Show.

As they started, they didn't know what they needed to do or have the equipment necessary. They emphasize not to let that stop you from starting. Learn as you go.

"Get it done, then get it right."
What are some tips for people just getting started (specifically for podcasting)?

Learn to respect your listener's time.
Choose the right topic - not just what you know, but something that gets you excited.
The listener has the power, so you need to speak to that listener.

Are there any great lessons that you've gleaned from the many interviews you've had on Relaunch?

Don't second guess yourself. Trust yourself. Move forward anyways.
Fail fast. Fail often.

Final Thoughts
We have a responsibility to take action as it relates to us in our careers, family, and spiritually.
Resources

Finding Your Voice book is a guidebook to help people get in touch with their inner voice.
3 Tips to Find Your Life's Message

In the interview, Joel referenced Indiana Jones. Here's a clip of that scene:

Website consultations
I am looking to expand my website consulting business, Dev By JR. I am offering 15-20 minute consultations for free. So, if you are looking to start or improve your website, go to jrivers.us/schedule to schedule a time to talk to me (either via Skype or phone). If you have a current website, make sure to include the link so I can check it out before we talk. Be prepared to answer at least these two questions:

What is the purpose of your website?
Who is your target audience?

The post Joel and Dr. Pei talk to entrepreneurs about relaunching and podcasting (1-18) appeared first on Creative Studio Academy.

Sep 16, 2014

Jim Woods and Erik J. Fisher have co-authored another book, Hit the Mark! Their first book, Ready, Aim, Fire!, was released last year. In this session, they join us to talk about the creative process they went through.

How did the collaboration process work while preparing for this book?

What were some roadblocks you encountered?

How did you overcome them?

What kind of investment did this book have?

What are the plans for the next book?

How will you approach the next book differently?

What advice would you give to someone working on a multi-author project?

The post Collaborative projects with Jim Woods and Erik J. Fisher (1-17) appeared first on Creative Studio Academy.

Sep 16, 2014

Jim Woods and Erik J. Fisher have co-authored another book, Hit the Mark! Their first book, Ready, Aim, Fire!, was released last year. In this session, they join us to talk about the creative process they went through.

How did the collaboration process work while preparing for this book?

What were some roadblocks you encountered?

How did you overcome them?

What kind of investment did this book have?

What are the plans for the next book?

How will you approach the next book differently?

What advice would you give to someone working on a multi-author project?

The post Collaborative projects with Jim Woods and Erik J. Fisher (1-17) appeared first on Creative Studio Academy.

Sep 10, 2014

Dave Stachowiak, host of the Coaching for Leaders podcast, is in the Academy today to share some insight about online leadership principles. He will discuss some of the principles from that book today.

What is your definition of leadership?

Leadership: Where are you going? Looking at the strategy.
Management: How are you getting there?

Why do you love How to Win Friends and Influence People?
It's so accessible. Anyone can open it, turn to any page, and get something from it.

It has the amazing ability to challenge me, even after reading several times.
What is an example of how one of those principles challenges you?
Enthusiasm is the little secret of success.
Become genuinely interested in other people.
If we want to be effective as content creators, we need to be interested in other people and what they care about. If the content doesn't speak to that person's needs, they won't read it or come back.

Sometimes, what we think they need is different from what they actually need.
Be a good listener. Let others talk about themselves.
Two mistakes we make:

Not thinking through who your audience is going to be beforehand.
Not listening to your community as it grows.

Know who your audience is.

We need to get past the point of just having a "nice article," and give them a tool or resource that is of real value and is life-changing, that is of tremendous value to our audience.
Make the other person feel important and do it sincerely.
While you are reaching a broader audience online, it is still a one-on-one interaction.

"Do for one what you wish you could do for everyone." - Andy Stanley

What are some of the other principles that you think are pertinent?

Remember that a person's name is to that person the sweetest and most important sound in any language.
Talk about your own mistakes before criticizing the other person.

Dave's wife, Bonnie, is a University professor and has started a podcast, Teaching in Higher Ed. While it is specifically for those that are teaching on a college/university level, she shares a lot of great principles that translate to content creation.

Get your copy of How to Win Friends and Influence People on Amazon (affiliate link)!

Next session, Erik J. Fisher and Jim Woods join us to talk about the process they went through writing their latest book, Hit the Mark! This interview doesn't cover the concepts from the book (energy, time, and focus), but you can listen to the other interview I had with them on Quality Living Made Simple. I would also highly recommend this book (get it on Amazon).

The post Dave Stachowiak shares some online leadership principles (1-16) appeared first on Creative Studio Academy.

Sep 9, 2014

Dave Stachowiak, host of the Coaching for Leaders podcast, is in the Academy today to share some insight about online leadership principles. He will discuss some of the principles from that book today.

What is your definition of leadership?

Leadership: Where are you going? Looking at the strategy.
Management: How are you getting there?

Why do you love How to Win Friends and Influence People?
It's so accessible. Anyone can open it, turn to any page, and get something from it.

It has the amazing ability to challenge me, even after reading several times.
What is an example of how one of those principles challenges you?
Enthusiasm is the little secret of success.
Become genuinely interested in other people.
If we want to be effective as content creators, we need to be interested in other people and what they care about. If the content doesn't speak to that person's needs, they won't read it or come back.

Sometimes, what we think they need is different from what they actually need.
Be a good listener. Let others talk about themselves.
Two mistakes we make:

Not thinking through who your audience is going to be beforehand.
Not listening to your community as it grows.

Know who your audience is.

We need to get past the point of just having a "nice article," and give them a tool or resource that is of real value and is life-changing, that is of tremendous value to our audience.
Make the other person feel important and do it sincerely.
While you are reaching a broader audience online, it is still a one-on-one interaction.

"Do for one what you wish you could do for everyone." - Andy Stanley

What are some of the other principles that you think are pertinent?

Remember that a person's name is to that person the sweetest and most important sound in any language.
Talk about your own mistakes before criticizing the other person.

Dave's wife, Bonnie, is a University professor and has started a podcast, Teaching in Higher Ed. While it is specifically for those that are teaching on a college/university level, she shares a lot of great principles that translate to content creation.

Get your copy of How to Win Friends and Influence People on Amazon (affiliate link)!

Next session, Erik J. Fisher and Jim Woods join us to talk about the process they went through writing their latest book, Hit the Mark! This interview doesn't cover the concepts from the book (energy, time, and focus), but you can listen to the other interview I had with them on Quality Living Made Simple. I would also highly recommend this book (get it on Amazon).

The post Dave Stachowiak shares some online leadership principles (1-16) appeared first on Creative Studio Academy.

Sep 2, 2014

Thanks to GuyCM for leaving a reivew on iTunes! To get your iTunes reviews e-mailed directly to you go to: creativestudio.academy/mypodcastreviews

Dave Jackson is from the School of Podcasting. teaches Microsoft Office. He loves to do classroom training, but also does online training. He is the bridge to get others from where they are to where they want to be.
The first thing is "Who is your audience?" and "What do they want to know?"

Really get to know who that person is

"Why am I getting into podcasting?"

Are you looking to get your message out?
Just for fun?
You need to know the why.

It's not "build it and they will come." When you start, your audience is small. It will be your "why" that will get you through.

After you figure out who your audience is, go find where they are.

Google relevant searches. For Dave's Logical Weight Loss podcast, he searched "top fitness apps" and found several forums. That's where he found his audience. He took some time to interact with them and answer questions.

How do you prepare for your podcast?

Get a system in place to capture your ideas, like Evernote or your voice recorder.
It's a 4-to-1 rule with podcasting (1 minute podcast takes 4 minutes).
Try not to do the typical interview with a person.
Be realistic about how many downloads you'll get.
Have a takeaway for your listener - summary of what was covered.

What are some steps for each individual episode

Dave uses Feedly.com to capture RSS feeds for different blogs.
Use Google Alerts to e-mail you results or deliver via RSS.
Use social media like Facebook and Twitter to keep current.
Create a folder on your computer to collect files and ideas for upcoming episodes.

What are some tips for effectively promote?

Make content that is WOW!
Figure our where your audience is
The key is to make friends with them
Have your profile figured out - don't leave it blank or default!
Business cards - some with basic contact information, some with specific info about the podcast
When you start out, you have to go out and tell people.
Take advantage of having a small audience.
Have some sample clips on your About page. Then have your iTunes, etc. links.

What kind of time commitment could someone expect for promotion?

Buffer - batch tweets ahead of time.
Always in promotion mode.
Maybe a good hour a day, broken up throughout the day.
Again, develop the relationships with your audience - they will eventually become your evangelists.
It sometimes takes awhile for people to follow though.

Money expectations?

If you are too strapped for money, don't get into podcasting.
There aren't too many hobbies you can do for free. On the otherhand, you don't have to spend $2,000.
There are many advantanges of this:
You'll be seen as an expert.
You'll get to know your customer better.

Go in with realistic expectations. Get started and begin reaping the rewards.
What to expect at School of Podcasting (creativestudio.academy/sop):

Everything you need in one place to start podcasting.
Equipment and software recommendations.
How to promote your podcast.
Access to Dave.
Community on Facebook

Dave also has a great show for DIY webmasters: Weekly Web Tools

The post Podcasting tips from Dave Jackson (1-15) appeared first on Creative Studio Academy.

Sep 2, 2014

Thanks to GuyCM for leaving a reivew on iTunes! To get your iTunes reviews e-mailed directly to you go to: creativestudio.academy/mypodcastreviews

Dave Jackson is from the School of Podcasting. teaches Microsoft Office. He loves to do classroom training, but also does online training. He is the bridge to get others from where they are to where they want to be.
The first thing is "Who is your audience?" and "What do they want to know?"

Really get to know who that person is

"Why am I getting into podcasting?"

Are you looking to get your message out?
Just for fun?
You need to know the why.

It's not "build it and they will come." When you start, your audience is small. It will be your "why" that will get you through.

After you figure out who your audience is, go find where they are.

Google relevant searches. For Dave's Logical Weight Loss podcast, he searched "top fitness apps" and found several forums. That's where he found his audience. He took some time to interact with them and answer questions.

How do you prepare for your podcast?

Get a system in place to capture your ideas, like Evernote or your voice recorder.
It's a 4-to-1 rule with podcasting (1 minute podcast takes 4 minutes).
Try not to do the typical interview with a person.
Be realistic about how many downloads you'll get.
Have a takeaway for your listener - summary of what was covered.

What are some steps for each individual episode

Dave uses Feedly.com to capture RSS feeds for different blogs.
Use Google Alerts to e-mail you results or deliver via RSS.
Use social media like Facebook and Twitter to keep current.
Create a folder on your computer to collect files and ideas for upcoming episodes.

What are some tips for effectively promote?

Make content that is WOW!
Figure our where your audience is
The key is to make friends with them
Have your profile figured out - don't leave it blank or default!
Business cards - some with basic contact information, some with specific info about the podcast
When you start out, you have to go out and tell people.
Take advantage of having a small audience.
Have some sample clips on your About page. Then have your iTunes, etc. links.

What kind of time commitment could someone expect for promotion?

Buffer - batch tweets ahead of time.
Always in promotion mode.
Maybe a good hour a day, broken up throughout the day.
Again, develop the relationships with your audience - they will eventually become your evangelists.
It sometimes takes awhile for people to follow though.

Money expectations?

If you are too strapped for money, don't get into podcasting.
There aren't too many hobbies you can do for free. On the otherhand, you don't have to spend $2,000.
There are many advantanges of this:
You'll be seen as an expert.
You'll get to know your customer better.

Go in with realistic expectations. Get started and begin reaping the rewards.
What to expect at School of Podcasting (creativestudio.academy/sop):

Everything you need in one place to start podcasting.
Equipment and software recommendations.
How to promote your podcast.
Access to Dave.
Community on Facebook

Dave also has a great show for DIY webmasters: Weekly Web Tools

The post Podcasting tips from Dave Jackson (1-15) appeared first on Creative Studio Academy.

Aug 26, 2014

Our guest this session is Joel Fortner. Joel works with the Poimen Group with Chris LoCurto. He has experience and a great background in online marketing. You can find Joel at ChrisLoCurto.com and on Twitter.
Tell a little bit about how you got into marketing.
While working for the Air Force in Washington DC, He felt God calling him to do more than he was doing. He working at trying to figure out exactly what that meant. This led him to start a marketing business, Get Serve Keep.

His life purpose is not to be a marketer – it is to take his skills to help others change their lives by changing their business.
Every business has three businesses within it: Get, Serve, and Keep. Focusing on that first part, how can we get clients?
Marketing is not simple.

Getting customers is difficult, so you need to have a strategy in place.

Find
Identify
Educate
Motivate

What are some specific things that we can do to identify who our ideal client is?

Take your own experience, see what you’re already trying to solve.
If you have a way to solve a problem that you know is a major pain point for people, and you can deliver on that well, you have a business.

What are some places we can look to find potential clients?
Joel focuses on inbound marketing, which is trying to capture people doing searches (i.e. Google) and growing an e-mail list.
What are some Search Engine Optimization (SEO) practices?

Create content that solves problems.
Make sure the headlines match what people search for.
Include the right keywords in your content.

Excerpts vs. Entire post
These are different thoughts about how blog posts should be presented. Each strategy works for different audiences. The only way to find out what is best for you is to test them.

[Tweet "Get very focused. It’s easy to get overwhelmed. Get a process that’s simple to follow. - @JoelFortner"]

 

The post Online Marketing Tips from Joel Fortner (1-14) appeared first on Creative Studio Academy.

Aug 26, 2014

Our guest this session is Joel Fortner. Joel works with the Poimen Group with Chris LoCurto. He has experience and a great background in online marketing. You can find Joel at ChrisLoCurto.com and on Twitter.
Tell a little bit about how you got into marketing.
While working for the Air Force in Washington DC, He felt God calling him to do more than he was doing. He working at trying to figure out exactly what that meant. This led him to start a marketing business, Get Serve Keep.

His life purpose is not to be a marketer – it is to take his skills to help others change their lives by changing their business.
Every business has three businesses within it: Get, Serve, and Keep. Focusing on that first part, how can we get clients?
Marketing is not simple.

Getting customers is difficult, so you need to have a strategy in place.

Find
Identify
Educate
Motivate

What are some specific things that we can do to identify who our ideal client is?

Take your own experience, see what you’re already trying to solve.
If you have a way to solve a problem that you know is a major pain point for people, and you can deliver on that well, you have a business.

What are some places we can look to find potential clients?
Joel focuses on inbound marketing, which is trying to capture people doing searches (i.e. Google) and growing an e-mail list.
What are some Search Engine Optimization (SEO) practices?

Create content that solves problems.
Make sure the headlines match what people search for.
Include the right keywords in your content.

Excerpts vs. Entire post
These are different thoughts about how blog posts should be presented. Each strategy works for different audiences. The only way to find out what is best for you is to test them.

[Tweet "Get very focused. It’s easy to get overwhelmed. Get a process that’s simple to follow. - @JoelFortner"]

 

The post Online Marketing Tips from Joel Fortner (1-14) appeared first on Creative Studio Academy.

Aug 20, 2014

When you decide to create a website (or have a website created for you), you would obviously want to make it the best you can. There are many simple things that you can do. Here is a list to get started.
Here are 10 ways to make your website better:

Keep your audience in mind and create copy that personally speaks to them.
Truly understand the purpose of your website – make sure that it relates back to your target customer.
Update your site content and keep it fresh and current (blogging, etc.).
Anticipate and answer your visitor’s questions.
Make sure the navigation is simple and clear – this is one of the most important elements.
Include a call-to-action on each page – what do you want them to do?
Limit the number of topics per page (ideally just one topic) – too many will confuse your visitors.
Include your contact information – make it easy to find!
Title each page to be search engine (and bookmark) friendly.
Don’t include too many colors, fonts, or font sizes that distract your visitor.

Here's a couple bonus items that can help improve your website:

Create a clear and compelling sales message (Noble Sales Purpose).
Check your site to ensure all forms and links are working properly.
Carefully check your content for spelling and grammar mistakes.
Create a privacy policy and stick to it – respect your customer.
Return all visitor inquiries promptly because you never know who they may recommend you to even if they don’t buy from you themselves.
Don’t add a “visitor count” to your site.
Don’t include graphics that fail to add importance to your site.

The post 10 Key things to make your website better (1-13) appeared first on Creative Studio Academy.

Aug 19, 2014

When you decide to create a website (or have a website created for you), you would obviously want to make it the best you can. There are many simple things that you can do. Here is a list to get started.
Here are 10 ways to make your website better:

Keep your audience in mind and create copy that personally speaks to them.
Truly understand the purpose of your website – make sure that it relates back to your target customer.
Update your site content and keep it fresh and current (blogging, etc.).
Anticipate and answer your visitor’s questions.
Make sure the navigation is simple and clear – this is one of the most important elements.
Include a call-to-action on each page – what do you want them to do?
Limit the number of topics per page (ideally just one topic) – too many will confuse your visitors.
Include your contact information – make it easy to find!
Title each page to be search engine (and bookmark) friendly.
Don’t include too many colors, fonts, or font sizes that distract your visitor.

Here's a couple bonus items that can help improve your website:

Create a clear and compelling sales message (Noble Sales Purpose).
Check your site to ensure all forms and links are working properly.
Carefully check your content for spelling and grammar mistakes.
Create a privacy policy and stick to it – respect your customer.
Return all visitor inquiries promptly because you never know who they may recommend you to even if they don’t buy from you themselves.
Don’t add a “visitor count” to your site.
Don’t include graphics that fail to add importance to your site.

The post 10 Key things to make your website better (1-13) appeared first on Creative Studio Academy.

Aug 12, 2014

Leslie Samuel joins us today to share his journey and experience with blogging. You can connect with him on his website (Become a Blogger) or on Twitter.

Leslie started back when he was teaching high school. He started with freebie-trading, making some money, and then showing others how to do what he was doing. In August, 2008, he learned about blogging. He joined a course about blogging.

Whatever you are passionate about or building a business about, you can build a blog, create content, inspire other, and change the world.

[Tweet "You can build a blog, create content, inspire other, and change the world. - @lesliesamuel"]
Why did you decide to leave your job as a professor to pursue blogging full-time?
Because of his blog, Leslie was able to land his "dream job" as a professor. As a result, he got too busy between teaching, pursuing a PhD, and building his online business. He evaluated his situation, and realized that he could not leave his online business and the influence that he's built up.
How did you deal with people that were negative or doubters?
Leslie didn't really care about those opinions. One thing that was clear to him was that he going where God wanted him to go. He weighed the options carefully. The people that were close to him and knew him were very supportive of the decision.

If his wife or family was doubtful, this would not have happened.
What are some tips for someone trying to increase their traffic and engagement?

Have a very clear understand of who you are targeting.
Be clear on what problem you are trying to solve. Get as detailed as you can.
Start creating that content! Write down a list of 50 questions, then start writing answers to those questions.
Let people know about it.

Social media is not for just self-promotion. Work at connecting with people in a real way. Then you can share your content.
Connecting with other bloggers and grow together with them.

What kind of topics would someone cover when they start blogging?

Think of your target market. What questions would they have? They want to be educated about the process.
Look for other things that your target market is looking for.

What are some top ways people can try to monetize their blog?

Affiliate marketing
Create your own products
Ads

What kind of expectations should someone have regarding time and money as they get started blogging?
If you are trying to seriously build something, look at 10 hours a week.

When Leslie started blogging the second time, he hired out some work so he could focus on other aspects.

Financially, it depends on what you are trying to do. There are a lot of things that you can do on your own to save some money.
Become a Blogger

Articles
Podcast
Become a Blogger University

You gotta take action! You'll learn from your mistakes. Keep taking consistent action and you'll be surprised where that will take you.

[Tweet "Keep taking consistent action and you'll be surprised where that will take you. - @lesliesamuel"]

The post Leslie Samuel gives practical tips to take your blog to the next level (1-12) appeared first on Creative Studio Academy.

Aug 12, 2014

Leslie Samuel joins us today to share his journey and experience with blogging. You can connect with him on his website (Become a Blogger) or on Twitter.

Leslie started back when he was teaching high school. He started with freebie-trading, making some money, and then showing others how to do what he was doing. In August, 2008, he learned about blogging. He joined a course about blogging.

Whatever you are passionate about or building a business about, you can build a blog, create content, inspire other, and change the world.

[Tweet "You can build a blog, create content, inspire other, and change the world. - @lesliesamuel"]
Why did you decide to leave your job as a professor to pursue blogging full-time?
Because of his blog, Leslie was able to land his "dream job" as a professor. As a result, he got too busy between teaching, pursuing a PhD, and building his online business. He evaluated his situation, and realized that he could not leave his online business and the influence that he's built up.
How did you deal with people that were negative or doubters?
Leslie didn't really care about those opinions. One thing that was clear to him was that he going where God wanted him to go. He weighed the options carefully. The people that were close to him and knew him were very supportive of the decision.

If his wife or family was doubtful, this would not have happened.
What are some tips for someone trying to increase their traffic and engagement?

Have a very clear understand of who you are targeting.
Be clear on what problem you are trying to solve. Get as detailed as you can.
Start creating that content! Write down a list of 50 questions, then start writing answers to those questions.
Let people know about it.

Social media is not for just self-promotion. Work at connecting with people in a real way. Then you can share your content.
Connecting with other bloggers and grow together with them.

What kind of topics would someone cover when they start blogging?

Think of your target market. What questions would they have? They want to be educated about the process.
Look for other things that your target market is looking for.

What are some top ways people can try to monetize their blog?

Affiliate marketing
Create your own products
Ads

What kind of expectations should someone have regarding time and money as they get started blogging?
If you are trying to seriously build something, look at 10 hours a week.

When Leslie started blogging the second time, he hired out some work so he could focus on other aspects.

Financially, it depends on what you are trying to do. There are a lot of things that you can do on your own to save some money.
Become a Blogger

Articles
Podcast
Become a Blogger University

You gotta take action! You'll learn from your mistakes. Keep taking consistent action and you'll be surprised where that will take you.

[Tweet "Keep taking consistent action and you'll be surprised where that will take you. - @lesliesamuel"]

The post Leslie Samuel gives practical tips to take your blog to the next level (1-12) appeared first on Creative Studio Academy.

Aug 5, 2014

Dustin Hartzler is the host of the podcast, Your Website Engineer, where he has taught people about WordPress for the last several years. He is also an Happiness Engineer for Automatic, the company behind WordPress.com. He has a passion to teach people how to use WordPress. You can connect with him on his website or on Twitter.

Thanks to everyone that has left a rating and review on iTunes. Please click the button if you haven't done this yet and are enjoying this content:

Review in iTunes!

Dustin's job at Automatic is a success story as a result of his podcast. It really helped to not only show his knowledge of WordPress, but also the community that has grown around him.

WordPress is designed so that dealing with the code is not necessary (although it can be helpful).
What are some of the other Content Management System's that you have used?
Drupal and Joomla are two of the other CMS's that Dustin has used. His experience is that both of these were more complex than WordPress, especially for the user that is not a programmer. He ultimately decided to be a specialist in just one platform, so he went with WordPress.
What are some aspects of WordPress that new users should watch for?
While WordPress is generally easy, people can still get lost. For example, there are a lot of menu items, but most of them can be ignored. You mostly just need the "Pages," "Posts," and "Media Library."

There are many "undo" features built into WordPress, so there are many mistakes that can be fixed. There are some things, though, that may cause more problems, such as changing your theme.

Can you explain

With any website, there are several parts:

Content
Design
Actions

A general rule is to keep the actions/functions separate from the design.

There is a "functions.php" file that you can add to in order to include additional features beyond the theme. However, when you change you theme, or the theme is updated, the added code will be deleted. It would be better to keep these things in plugins.
What are a couple plugins that you would like to highlight?

Jetpack - it has a lot of different modules inside of it, giving a lot of different additional functions for your website.
iTheme Security - helps to keep your website secure.
Backup Buddy / Back WP up - helps to do a backup of your site and database in case of emergency.

Dustin has a list of 50 plugins that he highlights in a free e-book on his site.
WordCamps
Look into attending a WordCamp near you. A WordCamp is a place to learn more about WordPress as well as a chance to network with others. There are also different giveaways that take place.

The post Dustin Hartzler helps us dive deeper into WordPress (1-11) appeared first on Creative Studio Academy.

Aug 5, 2014

Dustin Hartzler is the host of the podcast, Your Website Engineer, where he has taught people about WordPress for the last several years. He is also an Happiness Engineer for Automatic, the company behind WordPress.com. He has a passion to teach people how to use WordPress. You can connect with him on his website or on Twitter.

Thanks to everyone that has left a rating and review on iTunes. Please click the button if you haven't done this yet and are enjoying this content:

Review in iTunes!

Dustin's job at Automatic is a success story as a result of his podcast. It really helped to not only show his knowledge of WordPress, but also the community that has grown around him.

WordPress is designed so that dealing with the code is not necessary (although it can be helpful).
What are some of the other Content Management System's that you have used?
Drupal and Joomla are two of the other CMS's that Dustin has used. His experience is that both of these were more complex than WordPress, especially for the user that is not a programmer. He ultimately decided to be a specialist in just one platform, so he went with WordPress.
What are some aspects of WordPress that new users should watch for?
While WordPress is generally easy, people can still get lost. For example, there are a lot of menu items, but most of them can be ignored. You mostly just need the "Pages," "Posts," and "Media Library."

There are many "undo" features built into WordPress, so there are many mistakes that can be fixed. There are some things, though, that may cause more problems, such as changing your theme.

Can you explain

With any website, there are several parts:

Content
Design
Actions

A general rule is to keep the actions/functions separate from the design.

There is a "functions.php" file that you can add to in order to include additional features beyond the theme. However, when you change you theme, or the theme is updated, the added code will be deleted. It would be better to keep these things in plugins.
What are a couple plugins that you would like to highlight?

Jetpack - it has a lot of different modules inside of it, giving a lot of different additional functions for your website.
iTheme Security - helps to keep your website secure.
Backup Buddy / Back WP up - helps to do a backup of your site and database in case of emergency.

Dustin has a list of 50 plugins that he highlights in a free e-book on his site.
WordCamps
Look into attending a WordCamp near you. A WordCamp is a place to learn more about WordPress as well as a chance to network with others. There are also different giveaways that take place.

The post Dustin Hartzler helps us dive deeper into WordPress (1-11) appeared first on Creative Studio Academy.

Aug 1, 2014

Doc Kennedy is a  filmmaker and fellow podcaster. He's loved film since he was a kid and was always enthralled with motion picture. He got started with video a few years ago through his church. In two years, he went from knowing almost nothing to being one of the directors. You can connect with him on his website and on Twitter.

What does someone need for just getting started with video?

Identify what you want to do
Figure out if you need to hire someone or if you can do it yourself
If you do it yourself, don't get so obsessed with equipment that you forget about the story you're wanting to tell.
Doc likes to use Canon products (he has a Canon 60D). It does video and still pictures.
Look for higher megapixels (18+)
You can use your iPhone. There are competitions that solely use iPhone. If you turn the iPhone sideways, it shoots in 1080 HD.

[Tweet "Don't get so obsessed with equipment that you forget about the story you're wanting to tell."]
What about editing?

Remember that there comes a point that good enough is good enough.
Doc uses Adobe products. They have a cloud version where you can have access to the entire Adobe suite.
iMovie could be used on a Mac.
You could also shoot the video yourself and then hire someone to do the editing for you.

[Tweet "The difference between pros and amateurs comes down to lighting and audio quality."]
Other resources:

Vimeo School
No Film School
BH Photo Video
Adorama

The post Doc Kennedy shares his experience creating videos (1-10) appeared first on Creative Studio Academy.

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