Richard Haiduck is a former life sciences executive and mentor, and is the author of the book, Shifting Gears. In this episode, We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.
It is important to hang out wherever your audience hangs out. That’s a great way to meet them and interact with them. For example, Richard is a part of several Facebook groups for retirees or baby boomers. There are about a dozen different groups focused on this demographic and focused on the topic of what you to do during retirement.
He is very active in those groups. Richard is also a guest blogger on websites that have about 200,000 subscribers. Using these opportunities, Richard’s content is broadly distributed.
Richard says that he interviewed about 75 retirees which gave him approximately 800 pages of transcript. He has a half a dozen interviews about someone who had a spiritual experience and shared about it at a deep emotional level. There are others that are about physical conditioning. There was one individual who ran his 19th marathon and almost did it. And he almost collapsed over the finish line.
Others interviews focused on business, leadership and social impact. Others were about volunteering for organizations. Through the process, Richard was able to cover a lot of different stories and share a variety of perspectives.
Richard says that he views all promotion is good promotion. So the more different things he can do, the better. He doesn't want to be known as just the Facebook guy or just the LinkedIn guy or just the podcast guy. Rather, he wants to have content available in multiple places simultaneously. It’s important to have a diverse content mix so people can find your content in a variety of ways.
A friend of Richard’s told him to get involved in podcasting. She told him that you just show up, and you tell them what you want to tell them. They take care of everything. She recommended he try it out. So a few months before his book launched, Richard started sending out requests to various podcasters. He also used some organizations that provide leads such as Poddit.
The more podcasts you do, the more practice you get with storytelling. Podcasting is a learning experience. There is even more information included in this insightful episode about reaching your audience, writing a book and promoting a book. I highly recommend you listen to it. You can pick up Richard’s new book, Shifting Gears, here on Amazon.
Today’s episode of Podcasting Experiments features Case lane. Case is a speaker, entrepreneur and consultant. She also has a podcast called The Ready Entrepreneur and is the author of the book Podcast Discoveries. We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.
Getting Started With Podcasting
Case decided to interview entrepreneurs and started out as a podcast host. Being a host allows you to have great conversations with other people, and, in many cases, they will tell you valuable insights you often would not normally hear. After a couple of years of hosting her own podcast, she decided to start being a guest on podcasts. She started promoting her book and as well as the services she provides.
Hosting a Podcast
Case says she is at the very beginning of her entrepreneurship journey. So when she talks to entrepreneurs, that's where I want to focus. She often asks, “How did you get started?” because it often seems that most entrepreneurs go from poverty to making a million dollars overnight. So she tries to emphasize the beginning of the entrepreneurial process.
Growing Your Business With A Podcast
The biggest thing Case does to grow her business is using content in as many ways as possible. She says it is really important to not just use the podcast episode as a one time thing. If you happen to be a blogger or you can write it, or you could even transcribe the podcast script and make it also an article. And then you could also do a video on YouTube, and you can just put the podcast up itself. A lot of people listen to podcasts on YouTube, so you could put it up there.
Being a Guest On Podcasts
When you decide that you want to be a guest on a podcast, it's very important that you find an active show. Case searches podcast directories to find places where she thinks she will be a really good fit. After listening to the podcast, she finds the contact information for the podcast. Then she prepares a compelling email that clearly demonstrates the value she wants to give to the audience of the podcast.
Prepare To Be a Great Podcast Guest
Case says that you want to have a good professional picture of yourself that you can send to shows for promotion. You also want to have a short bio. If you're going to be offering anything for the listeners, make sure you've got a link ready for a landing page or something where people can go. Many podcasts are also recording video and posting the podcast on YouTube, so it is important to make sure that you are camera ready.
The two most important things with video are lighting and audio. And so if you have bad audio, people aren't going to want to listen to it. If the lighting is bad, they're not going to want to watch it.
You can reach Case at her website readyentrepreneur.com and she also has a community you can join by scrolling to the bottom of the page and entering your email and clicking the “Join Us” button.
Special thanks to Case for being a guest on Podcasting Experiments.