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Podcasting Experiments

Podcasting Experiments is all about experimenting with your podcast. We explore ways you can implement and test different ideas to improve your podcast by looking at different strategies and ideas from other podcasters.
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Now displaying: October, 2020
Oct 27, 2020

Today’s episode of Podcast Experiments features Robbie Samuels. Robbie is a virtual event design consultant and executive producer. Robbie is best known for his ability to network. He is a speaker, author and even had his own TEDx talk on networking. 

 

Insights From Robbie’s Story

Robbie had been focused on networking for over a decade. And then come March 9, 2020. All of the things that Robbie was known for seemed to have no value in the world. Things such as having eye contact, shaking hands, business cards, and body language. Suddenly, these skills were not super relevant. On March 11, Robbie was trying to figure out how to show up and add value. The next day, he wrote an article 9 Ways To Network During A Pandemic. One of those ways was to do a virtual happy hour. Robbie decided he was going to do it the next day. He did the first one on March 13, which was the day the world hit pause. 

And he’s been hosting a virtual happy hour every week since. And from that he has launched an entirely new business. He has several new ways that he creates revenue, such as a four week certification program for people who are interested in getting better at Zoom. And he also helps events go online working with different organizations. He also still has a podcast. He has been doing a podcast for over four years, and is currently at over 200 episodes. 

 

Using A Podcast To Market A Business

Robbie’s business has always been served by the podcast, but it is not directly how he makes money. He says that he is the sponsor of his podcast. He has his process streamlined by having a clear intro and outro that he writes out. Every episode actually starts with that. And that's part of his marketing. 

Robbie also has a VA, to help with the production of the show, like getting it onto libsyn. Then he had his VA  start using Meet Edgar and getting it posted on social media. Then he hired someone to do my show notes too. 

His main focus is on lining up the guests and interviewing them. Robbie knows if he was in charge of all these other pieces, the podcast wouldn't happen. And he wants his show to come out every single Tuesday.  

 

Benefits of Podcasting

Robbie says that one of the best benefits of podcasting is the networking aspect with the guests. He says that he has had amazing people on my show who normally wouldn't take time to talk to him. Geography no longer matters. There is no commute at all when recording a podcast. He also says that he can then nurture those relationships so they are ongoing. 

The second amazing benefit is that you can share your content. When you have regular content that you are able to share with your network that's another really great benefit. Lastly, there's the fact that he gets business, from his podcast. 

 

A Final Word

Robbie would like to invite you to join him at the Virtual Happy Hour every Friday at 5 EST at nomorebadzoom.com You can find Robbie’s podcast On The Schmooze here. His website is robbiesamuels.com.

Special thanks to Robbie for sharing about his podcasting journey. I hope you learned as much from this interview as I did. Thanks for listening. 

Oct 20, 2020

Today’s episode of the Podcast Experiment features Emilie Aries. Emily is the CEO of Bossed Up, an author, a speaker, and also the host of the Bossed Up Podcast. We discuss pivoting during times of crisis, using a podcast as part of your marketing mix, having an advertiser on your podcast and also the unexpected opportunities that can come your way from podcasting. 

 

Insights From Emilie’s Story

Emilie started as a professional advocate for political campaigns and elections, where she became good at advocating for other people. However, one day realized how hard it is, especially as a woman, to advocate unapologetically on your own behalf. She started Bossed Up where her company has created coaching programs, leadership accelerators, in person training programs. She now works with companies who believe in gender equality to really help further develop their women leaders.

Pivoting During Crisis

The Bossed Up business model was based primarily on live events and workshops. So during 2020 they had to change their business model. All of Emilie’s in-person speaking contracts evaporated. All of the Bossed Up events we had planned for across the country went away and her company had to scrap everything.

 

Emilie realized that her company had to figure their own way out of these problems. She started to ask questions such as: “How can we offer these services online?” The answer to this question led to the creation of new online offerings. On the whole, Emilies says her business is actually going to be stronger because of Covid-19 forcing rapid innovation into the digital space. 

Using A Podcast To Market A Business

Emily was originally recruited by a very big podcasting network called HowStuffWorks. She was offered the position as host for a major podcast. Then the podcasting network was sold and she found herself out of a job. However, by that point, she already had fallen in love with the medium. 

 

At that time, podcasting really wasn't used for marketing. She decided to create her own podcast: Bossed Up. She thought it was an opportunity to be generous and to serve others well. For anyone who wanted more content or services, she would sell products and services to those individuals. 

 

Creating a Podcast For Marketing Purposes

Emilie views using podcasting as marketing as a compromise between her artistic desires and her business requirements. Emilie has a marketing director Kirby. Together they look at the calendar as it relates to their sales goals. When creating the new podcasts, Emilie and Kirby ask, “What kinds of episodes would attract that client? How can we create fun, interesting, informative and high value episodes that also happen to attract the client we're looking for?”

 

Once they come to a conclusion, then that's the topic that we hammer home for a couple of weeks. There are some exceptions. For example, something might happen in the news that calls for our attention, we kind of stop the presses and focus on those current topics. 

Finding Advertisers For Your Podcast 

Emilie works with an advertising agency, because she is not a full time podcaster. Her role is that of CEO. An advertising agency does the work for her. Emilie admits that she is not sure if it's worth the time. It takes time to research brands and to figure out if they're a great partner for the show. Then they have to read the copy that they send over and then record it, edit it, upload it, and insert it into the podcast. And for all of this work, Emilie says that the company does not make much money.

Finding Opportunities Through Podcasts

Emilie got her book deal, because her editor at Hachette is a huge podcast fan. So she's just one of those people who is constantly poaching podcasters, to become authors. And it was a very organic partnership.

 

If you have a great relationship with thousands of people who have tuned into your podcast, some of them are going to buy your book. Podcasting can lead to many great opportunities as you form relationships with the listeners. 

 

A Final Word

You can find Emilie’s Bossed Up podcast here. In addition, here’s a link to her book: Bossed Up

Thanks to Emilie for sharing about her podcasting journey. I hope you learned as much from this interview as I did. Thanks for listening.

Oct 13, 2020

Podcasting is a great way to both showcase your expertise and bring inspiring stories to your potential customers. Whether you have a brick-and-mortar business, sell digital products, or offer services to clients - you can use podcasting to help you reach your customers and grow your business. But it takes both planning and persistence because podcasting is a long-game, not a get-rich-quick scheme.

 

Today’s episode of the Podcast Experiment features Tammy Gooler-Loeb, host of the weekly podcast Work From The Inside Out. Tammy interviews individuals who have experienced a major career transition. But today’s show focus is all about starting a podcast. Tammy is a client of mine, and she shares what she has learned in creating near 100 podcasts. 

 

The Two Groups Of Podcasters

There are often two groups of podcasters. First is the group of people who dive into podcasting. It seems so simple to them. They just buy a microphone and start podcasting.

 

But there is another group of people who need more help. Some people are overwhelmed with the technology or recording audio. There are even occasions where some people start podcasting and then randomly stop creating new podcast episodes. 

 

But no matter where you are, you likely need some form of help with podcasting. The great news is it is really easy today to reach out to other podcasters. Through social media, such as Facebook Groups, you can ask questions and find information from many well-established podcasters.

 

And that’s what Tammy did. She did her research and was ready for the launch of her podcast.   

The Importance Of Having A Plan

Tammy knew that many people start a show and then stop podcasting. Early on, she made the decision that this would not happen to her. She got some great advice from other more seasoned podcasters and crafted a plan. She learned first hand that it is easy to learn the foundational information about podcasting before you dive in. 

How To Share The Podcast

Tammy shared that she uses social media such as Facebook, LinkedIn, Instagram, and Twitter to get more listeners for her podcast. She outsources this task as well. Every time an episode goes up, there's artwork for each episode, and then she posts the podcast on her website. She has show notes that she writes, and she also sends out a weekly email. Tammy has a simple system in place that allows her to share her podcast with as many people as possible. 

A Surprising Benefit of Podcasting 

Tammy shared that she received some emails from listeners saying, “I like your writing, I love the way you tell the story. You're a great storyteller.” So she realized she is a writer, and she never thought of herself in that way. She decided to write a book based on the content and topics from the podcast. She has used the stories of guests on the show. The book will shine a light on her podcast as well as her coaching services. 

Taking Ownership And Booking Guests

At one point, Tammy realized that she never used the word podcast host on her LinkedIn profile. She decided to take ownership and added podcast host right there under her name on LinkedIn. LinkedIn is very keyword sensitive, so Tammy started receiving LinkedIn invitations to connect with people. This change led Tammy to create a system that changed how she booked podcast guests. For example, to be a guest on her show, she requests that a potential guest listen to a few episodes and leave a rating on Apple Podcasts. Then, she asks for the individual to send a pitch about what value he or she could bring to the podcast. 

 

Tammy also does a pre-interview for about thirty minutes before she records her podcast. The pre-interview is a time to go over questions and talking points to ensure that the interview goes smoothly. The pre-interview also helps develop a relationship with the guest. These systems help ensure that guests are engaged and provide a lot of value for the listeners. 

A Final Word

I hope you enjoyed this episode with Tammy as she shared many valuable insights about podcasting. Tammy demonstrated the power of having a simple systems in place to improve the listener experience and create a high-quality show. Thanks to Tammy for being on the Podcast Experiment.

 

You can get in touch with Tammy by visiting her website tammygolerloeb.com or listening to her podcast Work From The Inside Out. Her book will be out in the first few months of 2021. 

Oct 6, 2020

Today’s episode of the Podcast Experiment features Dave Jackson. He’s the host of the School of Podcasting podcast, a podcast consultant, coach, and speaker. You can connect with Dave Jackson on Twitter @davejackson or on his website schoolofpodcasting.com

 

What Does It Mean To Profit From Your Podcast?

 

Most people think it's about money, but there is more than one way to profit from your podcast. Dave mentions that he spoke to someone recently who was super introverted when they started podcasting. And now this same person is doing their podcasts via Livestream. This person now has more confidence. While that's not a form of money, that’s an example of a way to profit from a podcast. You can also grow your network and  share your message with others. You can also helping other people through podcasting. For example, you could provide information that other people find useful, such as self-improvement, losing weight or getting out of debt. 

The Most Common Question About Podcasting

Dave says that the most common question he gets is “How do I get a sponsor?” He says because we are used to hearing ads on the radio, most people think getting a sponsor is a good idea for a podcast too. However, the payment for ads is very low such as $10 for 1000 downloads. In addition, having ads on a podcast can lead to a poor listener experience for what equates to just a few dollars of income. Instead, a better idea--and more profitable idea--to sell podcast listeners your own products such as coaching, a book, or some other product that the audience wants. 

The Most Profitable Step For All Podcasters

One thing Dave recommends is for everyone is to start an email list. No matter what you’re doing, at some point you want to have people to take action by clicking on something. Email invites people to take action. A podcast is just audio, so email is a great way to engage even further with your audience. 

 

Dave built a portion of his email list using lead magnets. His approach was going to Google Analytics and finding the most popular pages on his website. In exchange for an email address, he offered a printable PDF that would be useful to the website visitor. So if you’re just starting out, this is a great way to start building your email list for you too.  



The Number One Way To Market A Podcast

According to Jacobs Media, 70% of people that find a podcast find it through word of mouth. So if you can get on other podcasts as a guest or things like that or have other people on your show those are good ideas. Build your network one person at a time. Have a link to your your podcast when you send out email to your email list. And don’t forget to have links to your podcast on your website. Don’t rely on Apple podcast search or Spotify search. 

Figure Out Where Your Listeners Are

It’s important to find where your listeners are. For example, Dave went to a LinkedIn event at a library, because the people attending were trying to grow their network. He knew he could help because a great way to grow your network is through podcasting. Dave   also goes to events for authors that are trying to grow their listeners or their readers. So figure out who your audience is, and then go where they are. Make friends with those people. Then, at a later point, you can tell them about your podcast. 

A Final Word

If you’re looking to profit from your podcast, Dave recently wrote a book titled Profit From Your Podcast. I personally have been a member of the School of Podcasting (affiliate link) for almost seven years. I really love the community there. 

 

Special thanks to Dave for being on the podcast. 

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