Due to an increasing urge to get out of their office and talk about something other than horses on their podcast, Jaime and Glenn went from running Horse Radio Network to traveling across the state of Florida, developing valuable associations, gaining maximum exposure to the local community, establishing partnerships with the local media, and founding a popular local travel show called the Florida Podcast Network.
As they moved about interacting with multiple communities in Florida, recording everything from the background noises like the wind blowing and the birds chirping to knowledgeable discussions with diverse personalities – the Florida Podcast Network expanded and continuously gained popularity across the state. Today, the independently run show has transformed into an association and a network of an increasing number of podcasts on different topics – from Beach Talk Radios and a Beer Podcast to the Florida Podcasting News. It continues to grow and gain more fame across varying communities.
What helped their network establish itself dynamically were their tireless efforts to support it while developing valuable and productive relationships with the local organizations and businesses. Both Glenn and Jaime have valuable advice to offer to other shows, and they have highlighted and emphasized the importance of relationship building as well as exposure to the community in making a podcast popular.
Find out how Florida Podcast Network started and progressed as a local travel show, the efforts, struggles, and investment it took to start such a podcast, and how travelling around helped them collaborate with the local community, develop valuable relationships, associations, and partnerships that formed the dynamic platform that they now possess.
Get valuable insight on how the Florida Podcast Network expanded to include multiple shows on different topics and how they boosted their exposure as well as their popularity. Listen to the sincere and professional advice offered by Jaime and Glenn to all other local podcasts. Find out what makes a local podcast show successful, why it is important to get out of your office and collaborate with the community, and how relationship building can help you get more popularity.
Barrett Soop, together with his wife Leandra Soop, runs Be Seen Company which is a video and podcast production company. Hoping to improve his marketing skills, he ventured into podcasting. Now, Barrett is able to give people the opportunity to share their own stories through his podcast, Made In Monrovia. Aside from podcasting, Barrett also spends his time creating content for social media platforms and websites.
In this episode, Barrett shares great tips and insights for anyone who wants to start a local podcast. One of which is “In a local podcast, you need to have a view that really isn’t about you, it’s about your community as a whole and bringing it together.” Tune in for more!
Resources Mentioned In This Episode:
Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts.
Today, we’ll hear:
Mark starts by telling you how he first started with podcasting.
Key Milestones of the Episode:
Key Quotes from the Episode:
Looking for local podcasting tips? Great! Sit back, relax and listen to this episode with Chris Hollifield.
Chris Holifield is the host and producer of the I am Salt Lake podcast. Self taught in the podcasting world, he believes everyone should have an opportunity to share their story. Even though he was born and raised in California, he will always call Utah home. He lives in Salt Lake City with his wife, Krissie, and their daughter Lucy.
In this episode, Chris shares some great tips for people who want to start a local podcast and most importantly, how to grow it. One notable advice he gives is to spend money on hiring a coach. Why? Tune in to learn more!
Resources Mentioned In This Episode:
If you are a podcaster, or a wannabe podcaster, this episode is definitely for you!
Jason Norris of PodcastLocal.com joins us to talk about podcasting – from the startup, recommended equipment, obstacles to building a successful podcast. Jason is a podcast producer, editor, consultant, and advocate. He shows the people how to use the concept of on-the-go learning to teach, train, tell stories, and change lives.
Jason shares a lot of powerful and insightful messages. One of which is:
“The number 1 most important thing about local podcast is the people. People make up the community.”
Tune in for more!
AND MUCH MORE!
Resources Mentioned In This Episode:
Podcast Guy Media can offer the solution to both recover your time and improve your podcast.
I'm preparing for Season 6 of Podcasting Experiments!
The topic I plan to cover is Geographic Podcasting. This would be like any local (city/county), state, region (i.e. Rocky Mountains), etc. that focuses on a particular geographic region.
I plan to bring people on that can share their experience of why and how they podcast locally. I'm going to compile the tips and advice to help you if you plan to start a local podcast of some sort.
If you have any feedback, questions, or suggestions, please email me at firstname.lastname@example.org
If you need help with your podcast, check out Podcast Guy Media. I can help you launch your podcast or ongoing editing services (actually, I can help with just about anything with your podcast).
April Ockerman began podcasting about 9 months ago. She had spent about a year doing research into how to start her podcast.
While she worked through figuring out her budget for podcasting, deciding what pieces of podcasting equipment to get, which software to use for recording and editing, April also had to face her fears of getting started by realizing that she can really impact people through her podcast.
Some lessons she learned as she got started:
How April has promoted her podcast:
She recommends that everyone look into working with their local newspaper to get a story done on their podcast or podcast topic.
Her biggest pain point is monetizing her podcast. One great resource that helped her was a couple episodes of the School of Podcasting with Glenn the Geek from the Horse Radio Network.
Resources and Links:
Have you struggled to find the niche for your podcast?
Today's guest is Brain Kane from the The Real Brian Show, former host of ProfitCast and ArrowSquad. When he started The Real Brian Show, he struggled with the whole "niche" issue and, as a result, struggled with how to define his podcast to others.
Listen to his podcasting journey:
[02:00] As a kid, Brian wanted to be a morning DJ, but when he began with radio, interest in radio was fading, and it didn't pay well. He tried figuring out podcasting in 2013, and discovered Cliff Ravenscraft's Podcasting A to Z which made it easy. Joshua first found Brian when Dave Jackson and Daniel J. Lewis separately mentioning ProfitCast. Joshua and Joshua connected regarding sponsorship possibilities.
[04:30] How (or why) did Brian start podcasting? His first show was "Backstage Pass" (interviewing hip-hop artists) and then "TV Talk" (hosting podcasts about TV shows paying $80-90/hour). Brian took another course in 2014, researching how to grow an audience. Everyone charged for "the secret" and Brian interviewed people who had succeeded monetizing their podcast.
[07:20] ProfitCast lasted 110 episodes and 2 years. None of Brian's peers were making the amount of money they wanted with their shows. Ironically, a published author and public speaker Brian listened to was not interesting. After 50 episodes, the guests were dispensing the same recycled advice. He was not seeing a massive impact and felt something was missing.
[11:20] The successful people Brian was interviewing were not sharing everything, either on purpose or didn't know -- they were lucky. Podcasting can be like network marketing: if you're good at it and get in at the right time, you can be successful. They're extroverted AND good at selling. They claim anyone can be successful at podcasting (or network marketing) -- which isn't entirely true. Some people will never be "that good" at podcasting.
[13:00] The people at the top have a very unique combination of skills: charisma, extroversion, entertainment, sales, and marketing. If you don't have that unique combination, you must get creative and succeed with your own skillset. However, don't try to emulate the greats like John Lee Dumas and Cliff Ravenscraft. Observed what worked for them and apply it within your own personality.
[14:50] By 2016, podcasting was noisy compared to 2008, and Brian felt there was nothing new to say on ProfitCast. Since then, he's learned a few new things he could share. He's currently learning about achieving celebrity status, which can succeed in acquiring loyal listeners. Once you create a course or run advertising, you'll get the money.
[16:30] Many podcasters feel they've said everything there is to say but feel the pressure to keep going. Brian announced the ending and explained the timeline of that final wrap-up. Some podcasters get frustrated/discouraged and either put out junk or they pod-fade.
[18:45] If Brian ever restarted ProfitCast, he wouldn't be as nice with guests. He'd push for the answer he was looking for. Also, Brian isn't a niche person. For some reason, podcasting has become about niches. In any other form of media (i.e. Shark Tank), they hate niches. Brian is a Type 7 (Enthusiast) enneagram with a multitude of interests/talents and gets bored doing the same thing for too long. He usually won't finish a book because it doesn't keep his attention.
[21:30] After ProfitCast, Brian decided he was done talking about podcasting. He also can't talk about one single TV show anymore. Variety in your life is okay.
Three years into the Real Brian Show, it's been very tied to him as a person. He began the show wanting to talk about more but overthought it every step of the way. Just starting the radio station at the high school, morale went up. He's made people smile and helped them have a better life. People told him it needed more, but that led to further complicatations.
[25:50] The Real Brian Show was created to talk about a variety of things, and help people have a happier day. The side aspect was "Unleashing the Superhero" to embrace who you really are and be continually better. They also embraced the idea of nerding out on your passions without apology.
His big mistake was listening to too much advice and adjusting based on what others thought he should do. Brian has been bringing things back to his basic core elements plus his beliefs for the show: have a better day, and smile.
[29:20] Adults get married, find a life of responsibilities, and they stop having fun. It's time to get balance in life. Also, follow your own journey. For example, Instagram may work well for others, but not you. Instagram may also work for you at a different point in time.
[31:10] Brian is intentionally trying to break the mold. He observes what others are doing, what's working, but is his own trailblazer. He's not a teacher and wants to create a show that is valuable.
[32:30] Podcasters are taught to "get the numbers up" into tens of thousands of listeners to get advertising. However, he has loyal listeners -- his friends he made because of the show. Just because people say you should niche (or teach) doesn't make that you should. Define what success looks like for you -- it's NOT always money or thousands of listeners. Are you influencing people and creating friendships? Do your words make an impact and change lives? You don't hear that message enough.
If you found this podcast useful or interesting, please share it with a friend.
In this episode, we speak with Eric Hunley, the host of the Unstructured Podcast. He starts out by discussing the inspiration behind his podcast and the reasoning for his unique podcasting approach. Eric explains why he often brings in other people to assist him with interviewing guests and how he does not realize he is learning during each show. Then, Eric explains why he hates show notes and how he does not have time for everything because of his full-time job.
Eric Hunley is forging his path in interview style podcasts as the host of the Unstructured Podcast. Not surprisingly, it is a formula that is now being followed by many other podcasters. Eric has created over 100 interview style podcasts in less than nine months, with a gambit of podcast guests sourced from all corners of the globe. New podcasters and seasoned professionals often seek out his knowledge and have begun following his unstructured direction.
Eric started out by being an expert listener. He listened to some expert podcasters like Joe Rogan and Adam Carolla but ended up getting bored. It took Eric over ten years to start a podcast by the time he decided he would begin one because he could not decide what topic would keep him interested. His idea was to create an idea pub; the requirement for guests were people who are really cool or who do something really cool. Eric goes against all the rules of podcasting and does not niche down.
Initially, when Eric started out the show, it was all about his guests. He came to learn over time that it is not all about the guests, it is all about the audience. Eric can better serve the audience by bringing in experts. For instance, he brought in a third level black belt and invited his friend who is also a UFC fan to help with the interview. Another guest Eric had on the show is a medical intuitive, someone who is told by a spirit how to heal a patient. Being a skeptic, Eric brought in someone who grew up with alternative medicine and another person who is a hypnotist. Between all of these people, the conversation was informative and open-minded.
In a recent interview, Eric talked with Super Joe Pardo, a well-known podcaster who charges his guests to be on the show. Also, he interviewed Christopher Lochhead, another podcaster who is against the idea of guests being charged. Eric facilitated a discussion about whether or not podcasters should be charging their guests or not.
Eric is always learning and is not very disciplined on the takeaways from his show. He has not taken an active role in studying the content from his show, but he does learn material from his guests. The best interviews are when you can connect with the other person and make it feel more like a conversation rather than a formal interview.
In this episode, Joshua talks with Natalee Allen Champlin, former host of the third episode of The Mentee Podcast. Natalee shares the unusual way she became the host of a podcast that she didn’t start herself and the lessons (both good and bad) from that experience.
What We Talked About
About Your Guest
Natalee Chapman is an entrepreneur, Mom, “wannabe astronaut” fill-in marketing director, business coach, and former host of the third season of The Mentee Project who is building a leadership development company.
Resources to Check Out