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Podcasting Experiments

Podcasting Experiments is all about experimenting with your podcast. We explore ways you can implement and test different ideas to improve your podcast by looking at different strategies and ideas from other podcasters.
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Nov 17, 2020

Richard Haiduck is a former life sciences executive and mentor, and is the author of the book, Shifting Gears. In this episode, We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest. 

Go Where Your Audience Goes

It is important to hang out wherever your audience hangs out. That’s a great way to meet them and interact with them. For example, Richard is a part of several Facebook groups for retirees or baby boomers. There are about a dozen different groups focused on this demographic and focused on the topic of what you to do during retirement.

He is very active in those groups. Richard is also a guest blogger on websites that have about 200,000 subscribers. Using these opportunities, Richard’s content is broadly distributed. 

The Book Writing Process

Richard says that he interviewed about 75 retirees which gave him approximately 800 pages of transcript. He has a half a dozen interviews about someone who had a spiritual experience and  shared about it at a deep emotional level. There are others that are about physical conditioning. There was one individual who ran his 19th marathon and almost did it. And he almost collapsed over the finish line.

Others interviews focused on business, leadership and social impact. Others were about volunteering for organizations. Through the process, Richard was able to cover a lot of different stories and share a variety of perspectives. 

Promotion through Podcasting

Richard says that he views all promotion is good promotion. So the more different things he can do, the better. He doesn't want to be known as  just the Facebook guy or just the LinkedIn guy or just the podcast guy. Rather, he wants to have content available in multiple places simultaneously. It’s important to have a diverse content mix so people can find your content in a variety of ways. 

A friend of Richard’s told him to get involved in podcasting. She told him that you just show up, and you tell them what you want to tell them. They take care of everything. She recommended he try it out. So a few months before his book launched, Richard started sending out requests to various podcasters. He also used some organizations that provide leads such as Poddit.

The more podcasts you do, the more practice you get with storytelling. Podcasting is a learning experience. There is even more information included in this insightful episode about reaching your audience, writing a book and promoting a book. I highly recommend you listen to it. You can pick up Richard’s new book, Shifting Gears, here on Amazon.

Nov 3, 2020

Today’s episode of Podcasting Experiments features Case lane. Case is a speaker, entrepreneur and consultant. She also has a podcast called The Ready Entrepreneur and is  the author of the book Podcast Discoveries. We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest. 

Getting Started With Podcasting

Case decided to interview entrepreneurs and started out as a podcast host. Being a host allows you to have great conversations with other people, and, in many cases, they will tell you valuable insights you often would not normally hear. After a couple of years of hosting her own podcast, she decided to start being a guest on podcasts. She started promoting her book and as well as the services she provides. 

Hosting a Podcast

Case says she is at the very beginning of her entrepreneurship journey. So when she talks to entrepreneurs, that's where I want to focus. She often asks, “How did you get started?” because it often seems that most entrepreneurs go from poverty to making a million dollars overnight. So she tries to emphasize the beginning of the entrepreneurial process. 

Growing Your Business With A Podcast

The biggest thing Case does to grow her business is using content in as many ways as possible. She says it is really important to not just use the podcast episode as a one time thing. If you happen to be a blogger or you can write it, or you could even transcribe the podcast script and make it also an article. And then you could also do a video on YouTube, and you can just put the podcast up itself. A lot of people listen to podcasts on YouTube, so you could put it up there.  

Being a Guest On Podcasts

When you decide that you want to be a guest on a podcast, it's very important that you find an active show. Case searches podcast directories to find places where she thinks she will be a really good fit. After listening to the podcast, she finds the contact information for the podcast. Then she prepares a compelling email that clearly demonstrates the value she wants to give to the audience of the podcast. 

Prepare To Be a Great Podcast Guest

Case says that you want to have a good professional picture of yourself that you can send to shows for promotion. You also want to have a short bio. If you're going to be offering anything for the listeners, make sure you've got a link ready for a landing page or something where people can go. Many podcasts are also recording video and posting the podcast on YouTube, so it is important to make sure that you are camera ready. 

The two most important things with video are lighting and audio. And so if you have bad audio, people aren't going to want to listen to it. If the lighting is bad, they're not going to want to watch it.  

You can reach Case at her website readyentrepreneur.com and she also has a community you can join by scrolling to the bottom of the page and entering your email and clicking the “Join Us” button. 

Special thanks to Case for being a guest on Podcasting Experiments. 

Oct 27, 2020

Today’s episode of Podcast Experiments features Robbie Samuels. Robbie is a virtual event design consultant and executive producer. Robbie is best known for his ability to network. He is a speaker, author and even had his own TEDx talk on networking. 

 

Insights From Robbie’s Story

Robbie had been focused on networking for over a decade. And then come March 9, 2020. All of the things that Robbie was known for seemed to have no value in the world. Things such as having eye contact, shaking hands, business cards, and body language. Suddenly, these skills were not super relevant. On March 11, Robbie was trying to figure out how to show up and add value. The next day, he wrote an article 9 Ways To Network During A Pandemic. One of those ways was to do a virtual happy hour. Robbie decided he was going to do it the next day. He did the first one on March 13, which was the day the world hit pause. 

And he’s been hosting a virtual happy hour every week since. And from that he has launched an entirely new business. He has several new ways that he creates revenue, such as a four week certification program for people who are interested in getting better at Zoom. And he also helps events go online working with different organizations. He also still has a podcast. He has been doing a podcast for over four years, and is currently at over 200 episodes. 

 

Using A Podcast To Market A Business

Robbie’s business has always been served by the podcast, but it is not directly how he makes money. He says that he is the sponsor of his podcast. He has his process streamlined by having a clear intro and outro that he writes out. Every episode actually starts with that. And that's part of his marketing. 

Robbie also has a VA, to help with the production of the show, like getting it onto libsyn. Then he had his VA  start using Meet Edgar and getting it posted on social media. Then he hired someone to do my show notes too. 

His main focus is on lining up the guests and interviewing them. Robbie knows if he was in charge of all these other pieces, the podcast wouldn't happen. And he wants his show to come out every single Tuesday.  

 

Benefits of Podcasting

Robbie says that one of the best benefits of podcasting is the networking aspect with the guests. He says that he has had amazing people on my show who normally wouldn't take time to talk to him. Geography no longer matters. There is no commute at all when recording a podcast. He also says that he can then nurture those relationships so they are ongoing. 

The second amazing benefit is that you can share your content. When you have regular content that you are able to share with your network that's another really great benefit. Lastly, there's the fact that he gets business, from his podcast. 

 

A Final Word

Robbie would like to invite you to join him at the Virtual Happy Hour every Friday at 5 EST at nomorebadzoom.com You can find Robbie’s podcast On The Schmooze here. His website is robbiesamuels.com.

Special thanks to Robbie for sharing about his podcasting journey. I hope you learned as much from this interview as I did. Thanks for listening. 

Oct 20, 2020

Today’s episode of the Podcast Experiment features Emilie Aries. Emily is the CEO of Bossed Up, an author, a speaker, and also the host of the Bossed Up Podcast. We discuss pivoting during times of crisis, using a podcast as part of your marketing mix, having an advertiser on your podcast and also the unexpected opportunities that can come your way from podcasting. 

 

Insights From Emilie’s Story

Emilie started as a professional advocate for political campaigns and elections, where she became good at advocating for other people. However, one day realized how hard it is, especially as a woman, to advocate unapologetically on your own behalf. She started Bossed Up where her company has created coaching programs, leadership accelerators, in person training programs. She now works with companies who believe in gender equality to really help further develop their women leaders.

Pivoting During Crisis

The Bossed Up business model was based primarily on live events and workshops. So during 2020 they had to change their business model. All of Emilie’s in-person speaking contracts evaporated. All of the Bossed Up events we had planned for across the country went away and her company had to scrap everything.

 

Emilie realized that her company had to figure their own way out of these problems. She started to ask questions such as: “How can we offer these services online?” The answer to this question led to the creation of new online offerings. On the whole, Emilies says her business is actually going to be stronger because of Covid-19 forcing rapid innovation into the digital space. 

Using A Podcast To Market A Business

Emily was originally recruited by a very big podcasting network called HowStuffWorks. She was offered the position as host for a major podcast. Then the podcasting network was sold and she found herself out of a job. However, by that point, she already had fallen in love with the medium. 

 

At that time, podcasting really wasn't used for marketing. She decided to create her own podcast: Bossed Up. She thought it was an opportunity to be generous and to serve others well. For anyone who wanted more content or services, she would sell products and services to those individuals. 

 

Creating a Podcast For Marketing Purposes

Emilie views using podcasting as marketing as a compromise between her artistic desires and her business requirements. Emilie has a marketing director Kirby. Together they look at the calendar as it relates to their sales goals. When creating the new podcasts, Emilie and Kirby ask, “What kinds of episodes would attract that client? How can we create fun, interesting, informative and high value episodes that also happen to attract the client we're looking for?”

 

Once they come to a conclusion, then that's the topic that we hammer home for a couple of weeks. There are some exceptions. For example, something might happen in the news that calls for our attention, we kind of stop the presses and focus on those current topics. 

Finding Advertisers For Your Podcast 

Emilie works with an advertising agency, because she is not a full time podcaster. Her role is that of CEO. An advertising agency does the work for her. Emilie admits that she is not sure if it's worth the time. It takes time to research brands and to figure out if they're a great partner for the show. Then they have to read the copy that they send over and then record it, edit it, upload it, and insert it into the podcast. And for all of this work, Emilie says that the company does not make much money.

Finding Opportunities Through Podcasts

Emilie got her book deal, because her editor at Hachette is a huge podcast fan. So she's just one of those people who is constantly poaching podcasters, to become authors. And it was a very organic partnership.

 

If you have a great relationship with thousands of people who have tuned into your podcast, some of them are going to buy your book. Podcasting can lead to many great opportunities as you form relationships with the listeners. 

 

A Final Word

You can find Emilie’s Bossed Up podcast here. In addition, here’s a link to her book: Bossed Up

Thanks to Emilie for sharing about her podcasting journey. I hope you learned as much from this interview as I did. Thanks for listening.

Oct 13, 2020

Podcasting is a great way to both showcase your expertise and bring inspiring stories to your potential customers. Whether you have a brick-and-mortar business, sell digital products, or offer services to clients - you can use podcasting to help you reach your customers and grow your business. But it takes both planning and persistence because podcasting is a long-game, not a get-rich-quick scheme.

 

Today’s episode of the Podcast Experiment features Tammy Gooler-Loeb, host of the weekly podcast Work From The Inside Out. Tammy interviews individuals who have experienced a major career transition. But today’s show focus is all about starting a podcast. Tammy is a client of mine, and she shares what she has learned in creating near 100 podcasts. 

 

The Two Groups Of Podcasters

There are often two groups of podcasters. First is the group of people who dive into podcasting. It seems so simple to them. They just buy a microphone and start podcasting.

 

But there is another group of people who need more help. Some people are overwhelmed with the technology or recording audio. There are even occasions where some people start podcasting and then randomly stop creating new podcast episodes. 

 

But no matter where you are, you likely need some form of help with podcasting. The great news is it is really easy today to reach out to other podcasters. Through social media, such as Facebook Groups, you can ask questions and find information from many well-established podcasters.

 

And that’s what Tammy did. She did her research and was ready for the launch of her podcast.   

The Importance Of Having A Plan

Tammy knew that many people start a show and then stop podcasting. Early on, she made the decision that this would not happen to her. She got some great advice from other more seasoned podcasters and crafted a plan. She learned first hand that it is easy to learn the foundational information about podcasting before you dive in. 

How To Share The Podcast

Tammy shared that she uses social media such as Facebook, LinkedIn, Instagram, and Twitter to get more listeners for her podcast. She outsources this task as well. Every time an episode goes up, there's artwork for each episode, and then she posts the podcast on her website. She has show notes that she writes, and she also sends out a weekly email. Tammy has a simple system in place that allows her to share her podcast with as many people as possible. 

A Surprising Benefit of Podcasting 

Tammy shared that she received some emails from listeners saying, “I like your writing, I love the way you tell the story. You're a great storyteller.” So she realized she is a writer, and she never thought of herself in that way. She decided to write a book based on the content and topics from the podcast. She has used the stories of guests on the show. The book will shine a light on her podcast as well as her coaching services. 

Taking Ownership And Booking Guests

At one point, Tammy realized that she never used the word podcast host on her LinkedIn profile. She decided to take ownership and added podcast host right there under her name on LinkedIn. LinkedIn is very keyword sensitive, so Tammy started receiving LinkedIn invitations to connect with people. This change led Tammy to create a system that changed how she booked podcast guests. For example, to be a guest on her show, she requests that a potential guest listen to a few episodes and leave a rating on Apple Podcasts. Then, she asks for the individual to send a pitch about what value he or she could bring to the podcast. 

 

Tammy also does a pre-interview for about thirty minutes before she records her podcast. The pre-interview is a time to go over questions and talking points to ensure that the interview goes smoothly. The pre-interview also helps develop a relationship with the guest. These systems help ensure that guests are engaged and provide a lot of value for the listeners. 

A Final Word

I hope you enjoyed this episode with Tammy as she shared many valuable insights about podcasting. Tammy demonstrated the power of having a simple systems in place to improve the listener experience and create a high-quality show. Thanks to Tammy for being on the Podcast Experiment.

 

You can get in touch with Tammy by visiting her website tammygolerloeb.com or listening to her podcast Work From The Inside Out. Her book will be out in the first few months of 2021. 

Oct 6, 2020

Today’s episode of the Podcast Experiment features Dave Jackson. He’s the host of the School of Podcasting podcast, a podcast consultant, coach, and speaker. You can connect with Dave Jackson on Twitter @davejackson or on his website schoolofpodcasting.com

 

What Does It Mean To Profit From Your Podcast?

 

Most people think it's about money, but there is more than one way to profit from your podcast. Dave mentions that he spoke to someone recently who was super introverted when they started podcasting. And now this same person is doing their podcasts via Livestream. This person now has more confidence. While that's not a form of money, that’s an example of a way to profit from a podcast. You can also grow your network and  share your message with others. You can also helping other people through podcasting. For example, you could provide information that other people find useful, such as self-improvement, losing weight or getting out of debt. 

The Most Common Question About Podcasting

Dave says that the most common question he gets is “How do I get a sponsor?” He says because we are used to hearing ads on the radio, most people think getting a sponsor is a good idea for a podcast too. However, the payment for ads is very low such as $10 for 1000 downloads. In addition, having ads on a podcast can lead to a poor listener experience for what equates to just a few dollars of income. Instead, a better idea--and more profitable idea--to sell podcast listeners your own products such as coaching, a book, or some other product that the audience wants. 

The Most Profitable Step For All Podcasters

One thing Dave recommends is for everyone is to start an email list. No matter what you’re doing, at some point you want to have people to take action by clicking on something. Email invites people to take action. A podcast is just audio, so email is a great way to engage even further with your audience. 

 

Dave built a portion of his email list using lead magnets. His approach was going to Google Analytics and finding the most popular pages on his website. In exchange for an email address, he offered a printable PDF that would be useful to the website visitor. So if you’re just starting out, this is a great way to start building your email list for you too.  



The Number One Way To Market A Podcast

According to Jacobs Media, 70% of people that find a podcast find it through word of mouth. So if you can get on other podcasts as a guest or things like that or have other people on your show those are good ideas. Build your network one person at a time. Have a link to your your podcast when you send out email to your email list. And don’t forget to have links to your podcast on your website. Don’t rely on Apple podcast search or Spotify search. 

Figure Out Where Your Listeners Are

It’s important to find where your listeners are. For example, Dave went to a LinkedIn event at a library, because the people attending were trying to grow their network. He knew he could help because a great way to grow your network is through podcasting. Dave   also goes to events for authors that are trying to grow their listeners or their readers. So figure out who your audience is, and then go where they are. Make friends with those people. Then, at a later point, you can tell them about your podcast. 

A Final Word

If you’re looking to profit from your podcast, Dave recently wrote a book titled Profit From Your Podcast. I personally have been a member of the School of Podcasting (affiliate link) for almost seven years. I really love the community there. 

 

Special thanks to Dave for being on the podcast. 

Sep 28, 2020

We're are getting ready to launch Season 7, where we will be covering everything about how to use podcasting as a marketing tool. Whether that is as a podcast host with your own podcast or going on other podcasts as a guest, this season will provide all the answers you need!

If you'd like to get specific or individual help with your podcast, simply contact me joshua@podcastguymedia.com and I'd love to see how I can help!

Jan 22, 2020

I'm sharing a special announcement that I'm going to be experimenting with some other podcasts. I plan to come back and share my results here, but I can't guarantee a specific time.

 

If you are looking for some help with your podcast(s), reach out to me personally at joshua@podcastguymedia.com or go to PodcastGuyMedia.com.

Dec 11, 2019

Due to an increasing urge to get out of their office and talk about something other than horses on their podcast, Jaime and Glenn went from running Horse Radio Network to traveling across the state of Florida, developing valuable associations, gaining maximum exposure to the local community, establishing partnerships with the local media, and founding a popular local travel show called the Florida Podcast Network.

As they moved about interacting with multiple communities in Florida, recording everything from the background noises like the wind blowing and the birds chirping to knowledgeable discussions with diverse personalities – the Florida Podcast Network expanded and continuously gained popularity across the state. Today, the independently run show has transformed into an association and a network of an increasing number of podcasts on different topics – from Beach Talk Radios and a Beer Podcast to the Florida Podcasting News. It continues to grow and gain more fame across varying communities.

What helped their network establish itself dynamically were their tireless efforts to support it while developing valuable and productive relationships with the local organizations and businesses. Both Glenn and Jaime have valuable advice to offer to other shows, and they have highlighted and emphasized the importance of relationship building as well as exposure to the community in making a podcast popular.

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Find out how Florida Podcast Network started and progressed as a local travel show, the efforts, struggles, and investment it took to start such a podcast, and how travelling around helped them collaborate with the local community, develop valuable relationships, associations, and partnerships that formed the dynamic platform that they now possess.

Get valuable insight on how the Florida Podcast Network expanded to include multiple shows on different topics and how they boosted their exposure as well as their popularity. Listen to the sincere and professional advice offered by Jaime and Glenn to all other local podcasts. Find out what makes a local podcast show successful, why it is important to get out of your office and collaborate with the community, and how relationship building can help you get more popularity.

RESOURCES MENTIONED

  • Florida Podcast Network
  • Peach Talk Radio
  • People of Palm Peach
  • Florida Podcasting News
  • People of Florida
Nov 13, 2019

Barrett Soop, together with his wife Leandra Soop, runs Be Seen Company which is a video and podcast production company. Hoping to improve his marketing skills, he ventured into podcasting. Now, Barrett is able to give people the opportunity to share their own stories through his podcast, Made In Monrovia. Aside from podcasting, Barrett also spends his time creating content for social media platforms and websites.

 

In this episode, Barrett shares great tips and insights for anyone who wants to start a local podcast. One of which is “In a local podcast, you need to have a view that really isn’t about you, it’s  about your community as a whole and bringing it together.” Tune in for more!

 

Episode Spotlights:

  • Branching Out: Barrett’s Journey to Podcasting
  • Business Evolution: From Using Simple Tech to Upgrading and Producing Podcasts
  • If You Could Go Back In Time, What Would You Do Differently?
  • Advice for Starting A Local Podcast
  • Equipment for Starters: Go Big or Start Small?
  • Biggest Struggle with Local Podcasting?
  • How to Grow A Local Podcast
  • Advertisements and Sponsorship on Local Podcasting
  • Raw Conversations vs. Using A Script

 

Resources Mentioned In This Episode:

Oct 29, 2019

Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts.

Today, we’ll hear:

  • The best advice for someone starting a local podcast.
  • The biggest struggle Mark has had on his podcasting journey.
  • How to go about getting ads and sponsors for the podcast.
  • And how you can grow a local podcast.

Mark starts by telling you how he first started with podcasting.

 

Key Milestones of the Episode:

  •  (01:20): Getting to know how our guest started his podcast
  •  (04:02): Vital equipment for starting a podcast
  •  (06:14): The best advice for someone starting a local podcast
  •  (10:07): The biggest podcasting challenges our guest has had
  •  (12:18): How can you grow a local podcast?
  •  (16:08): Getting ads and sponsorship for a podcast
  • (24:33): How do you know if you are ready to start a new podcast?

 

Key Quotes from the Episode:

  • “Good doesn’t necessarily mean expensive.”
  • “Any location in the country and the world is really interesting when you dig into it.”
  • “People tend to compare numbers in ways that aren’t helpful.”
  • “Don’t say my podcast is for everyone who wants to visit, say a city. That’s not a demographic.”
  • “No matter what you think, you will learn by doing, and the feedback you’ll get as you build up listeners will help influence you.”

 

Resources Mentioned:

Oct 15, 2019

Looking for local podcasting tips? Great! Sit back, relax and listen to this episode with Chris Hollifield.

Chris Holifield is the host and producer of the I am Salt Lake podcast. Self taught in the podcasting world, he believes everyone should have an opportunity to share their story. Even though he was born and raised in California, he will always call Utah home. He lives in Salt Lake City with his wife, Krissie, and their daughter Lucy.

In this episode, Chris shares some great tips for people who want to start a local podcast and most importantly, how to grow it. One notable advice he gives is to spend money on hiring a coach. Why? Tune in to learn more!

 

Episode Spotlights:

  • Being Self Taught: Chris’s Journey to Podcasting (0:28)
  • If You Could Go Back In Time, What Would You Do Differently? (4:10)
  • Tips and Advice for Starting a Local Podcast (5:30)
  • Recommended Equipment for Local Podcasting (8:30)
  • Overcoming Obstacles (10:20)
  • How to Grow Your Audience? (14:30)
  • Advertisements on Local Podcasting (19:50)

 

Resources Mentioned In This Episode:

Oct 1, 2019

If you are a podcaster, or a wannabe podcaster, this episode is definitely for you!

Jason Norris of PodcastLocal.com joins us to talk about podcasting – from the startup, recommended equipment, obstacles to building a successful podcast.  Jason is a podcast producer, editor, consultant, and advocate. He shows the people how to use the concept of on-the-go learning to teach, train, tell stories, and change lives.

Jason shares a lot of powerful and insightful messages. One of which is:

 “The number 1 most important thing about local podcast is the people. People make up the community.”

 Tune in for more!

 

Episode Spotlights:

  • Jason’s Journey to Podcasting (1:25)
  • If You Could Go Back In Time, What Would You Do Differently? (3:25)
  • Tips and Advices for Wannabe Podcasters (5:45)
  • Recommended Equipment for Local Podcasting (11:30)
  • Biggest Struggle Local Podcasting (17:05)
  • How to Grow Your Audience? (23:45)

AND MUCH MORE!

 

Resources Mentioned In This Episode:

 ----- 

  • Do you want to take your podcast to the next level, but just don’t have the time to make it happen?
  • Is your time stretched to the max, struggling to get your podcast episode out?
  • Do you need help just getting started?

Podcast Guy Media can offer the solution to both recover your time and improve your podcast.

Aug 1, 2019

I'm preparing for Season 6 of Podcasting Experiments!

The topic I plan to cover is Geographic Podcasting. This would be like any local (city/county), state, region (i.e. Rocky Mountains), etc. that focuses on a particular geographic region.

I plan to bring people on that can share their experience of why and how they podcast locally. I'm going to compile the tips and advice to help you if you plan to start a local podcast of some sort.

If you have any feedback, questions, or suggestions, please email me at joshua@podcastguymedia.com 

Jul 16, 2019

If you need help with your podcast, check out Podcast Guy Media. I can help you launch your podcast or ongoing editing services (actually, I can help with just about anything with your podcast).

 

April Ockerman began podcasting about 9 months ago. She had spent about a year doing research into how to start her podcast.

While she worked through figuring out her budget for podcasting, deciding what pieces of podcasting equipment to get, which software to use for recording and editing, April also had to face her fears of getting started by realizing that she can really impact people through her podcast.

Some lessons she learned as she got started:

  • Do you research - find out what makes a good audience, what length your audience likes
  • Ask people to listen to the podcast
  • Be open to receive feedback
  • Set the time aside (it takes her about 3 hours to do two 15 minute episodes)
  • Just go for it!

How April has promoted her podcast:

  • Created a facebook group
  • Put the podcast on her website
  • Share it on social media
  • PodcastGuests.com
  • Article in the local newspaper

She recommends that everyone look into working with their local newspaper to get a story done on their podcast or podcast topic. 

Her biggest pain point is monetizing her podcast. One great resource that helped her was a couple episodes of the School of Podcasting with Glenn the Geek from the Horse Radio Network.

 

Resources and Links:

Jun 20, 2019

Have you struggled to find the niche for your podcast?

Today's guest is Brain Kane from the The Real Brian Show, former host of ProfitCast and ArrowSquad. When he started The Real Brian Show, he struggled with the whole "niche" issue and, as a result, struggled with how to define his podcast to others.

Listen to his podcasting journey:


[02:00] As a kid, Brian wanted to be a morning DJ, but when he began with radio, interest in radio was fading, and it didn't pay well. He tried figuring out podcasting in 2013, and discovered Cliff Ravenscraft's Podcasting A to Z which made it easy. Joshua first found Brian when Dave Jackson and Daniel J. Lewis separately mentioning ProfitCast. Joshua and Joshua connected regarding sponsorship possibilities.
[04:30] How (or why) did Brian start podcasting? His first show was "Backstage Pass" (interviewing hip-hop artists) and then "TV Talk" (hosting podcasts about TV shows paying $80-90/hour). Brian took another course in 2014, researching how to grow an audience. Everyone charged for "the secret" and Brian interviewed people who had succeeded monetizing their podcast.
[07:20] ProfitCast lasted 110 episodes and 2 years. None of Brian's peers were making the amount of money they wanted with their shows. Ironically, a published author and public speaker Brian listened to was not interesting. After 50 episodes, the guests were dispensing the same recycled advice. He was not seeing a massive impact and felt something was missing.
[11:20] The successful people Brian was interviewing were not sharing everything, either on purpose or didn't know -- they were lucky. Podcasting can be like network marketing: if you're good at it and get in at the right time, you can be successful. They're extroverted AND good at selling. They claim anyone can be successful at podcasting (or network marketing) -- which isn't entirely true. Some people will never be "that good" at podcasting.
[13:00] The people at the top have a very unique combination of skills: charisma, extroversion, entertainment, sales, and marketing. If you don't have that unique combination, you must get creative and succeed with your own skillset. However, don't try to emulate the greats like John Lee Dumas and Cliff Ravenscraft. Observed what worked for them and apply it within your own personality.
[14:50] By 2016, podcasting was noisy compared to 2008, and Brian felt there was nothing new to say on ProfitCast. Since then, he's learned a few new things he could share. He's currently learning about achieving celebrity status, which can succeed in acquiring loyal listeners. Once you create a course or run advertising, you'll get the money.
[16:30] Many podcasters feel they've said everything there is to say but feel the pressure to keep going. Brian announced the ending and explained the timeline of that final wrap-up. Some podcasters get frustrated/discouraged and either put out junk or they pod-fade.
[18:45] If Brian ever restarted ProfitCast, he wouldn't be as nice with guests. He'd push for the answer he was looking for. Also, Brian isn't a niche person. For some reason, podcasting has become about niches. In any other form of media (i.e. Shark Tank), they hate niches. Brian is a Type 7 (Enthusiast) enneagram with a multitude of interests/talents and gets bored doing the same thing for too long. He usually won't finish a book because it doesn't keep his attention.
[21:30] After ProfitCast, Brian decided he was done talking about podcasting. He also can't talk about one single TV show anymore. Variety in your life is okay.
Three years into the Real Brian Show, it's been very tied to him as a person. He began the show wanting to talk about more but overthought it every step of the way. Just starting the radio station at the high school, morale went up. He's made people smile and helped them have a better life. People told him it needed more, but that led to further complicatations.
[25:50] The Real Brian Show was created to talk about a variety of things, and help people have a happier day. The side aspect was "Unleashing the Superhero" to embrace who you really are and be continually better. They also embraced the idea of nerding out on your passions without apology.
His big mistake was listening to too much advice and adjusting based on what others thought he should do. Brian has been bringing things back to his basic core elements plus his beliefs for the show: have a better day, and smile.
[29:20] Adults get married, find a life of responsibilities, and they stop having fun. It's time to get balance in life. Also, follow your own journey. For example, Instagram may work well for others, but not you. Instagram may also work for you at a different point in time.
[31:10] Brian is intentionally trying to break the mold. He observes what others are doing, what's working, but is his own trailblazer. He's not a teacher and wants to create a show that is valuable.
[32:30] Podcasters are taught to "get the numbers up" into tens of thousands of listeners to get advertising. However, he has loyal listeners -- his friends he made because of the show. Just because people say you should niche (or teach) doesn't make that you should. Define what success looks like for you -- it's NOT always money or thousands of listeners. Are you influencing people and creating friendships? Do your words make an impact and change lives? You don't hear that message enough.


If you found this podcast useful or interesting, please share it with a friend.

Links/Resources:
The Real Brian Show: RealBrianShow.com (The Voice of the Nerdy Eclectic)
Daniel J. Lewis, The Audacity to Podcast: https://theaudacitytopodcast.com/

May 14, 2019

In this episode, we speak with Eric Hunley, the host of the Unstructured Podcast. He starts out by discussing the inspiration behind his podcast and the reasoning for his unique podcasting approach. Eric explains why he often brings in other people to assist him with interviewing guests and how he does not realize he is learning during each show. Then, Eric explains why he hates show notes and how he does not have time for everything because of his full-time job.

Eric Hunley is forging his path in interview style podcasts as the host of the Unstructured Podcast. Not surprisingly, it is a formula that is now being followed by many other podcasters. Eric has created over 100 interview style podcasts in less than nine months, with a gambit of podcast guests sourced from all corners of the globe. New podcasters and seasoned professionals often seek out his knowledge and have begun following his unstructured direction.

 

Eric started out by being an expert listener. He listened to some expert podcasters like Joe Rogan and Adam Carolla but ended up getting bored. It took Eric over ten years to start a podcast by the time he decided he would begin one because he could not decide what topic would keep him interested. His idea was to create an idea pub; the requirement for guests were people who are really cool or who do something really cool. Eric goes against all the rules of podcasting and does not niche down.

Initially, when Eric started out the show, it was all about his guests. He came to learn over time that it is not all about the guests, it is all about the audience. Eric can better serve the audience by bringing in experts. For instance, he brought in a third level black belt and invited his friend who is also a UFC fan to help with the interview. Another guest Eric had on the show is a medical intuitive, someone who is told by a spirit how to heal a patient. Being a skeptic, Eric brought in someone who grew up with alternative medicine and another person who is a hypnotist. Between all of these people, the conversation was informative and open-minded.


In a recent interview, Eric talked with Super Joe Pardo, a well-known podcaster who charges his guests to be on the show. Also, he interviewed Christopher Lochhead, another podcaster who is against the idea of guests being charged. Eric facilitated a discussion about whether or not podcasters should be charging their guests or not.

Eric is always learning and is not very disciplined on the takeaways from his show. He has not taken an active role in studying the content from his show, but he does learn material from his guests. The best interviews are when you can connect with the other person and make it feel more like a conversation rather than a formal interview.

 

LINKS MENTIONED:

 

 

Feb 7, 2019

In this episode, Joshua talks with Natalee Allen Champlin, former host of the third episode of The Mentee Podcast. Natalee shares the unusual way she became the host of a podcast that she didn’t start herself and the lessons (both good and bad) from that experience.

What We Talked About

  • How Natalee transitioned from podcast listener to host
  • Why Geoff (the owner of The Mentee Podcast) chose an unusual method to keep his podcast alive
  • How to learn from every experience to become better…including failure
  • Lessons Natalee learned about growing as a podcaster
  • How to find your “sweet spot” as a podcaster in a world full of podcasts

Key Takeaways

  • Be open to new experiments. An experiment, like a change in podcast format or features, could open a new opportunity for you.
  • Don’t be afraid of healthy conflict. When working with others, don’t be afraid to stand by and defend your ideas on a project or idea.
  • Don’t hold on to failure. If something no longer serves you or your mission, don’t be afraid to let it go.
  • Learn from your failure. Every experience offers opportunities for learning.

 

About Your Guest

Natalee Chapman is an entrepreneur, Mom, “wannabe astronaut” fill-in marketing director, business coach, and former host of the third season of The Mentee Project who is building a leadership development company.

Links:  

Instagram

Twitter

My Best Self Podcast

My Best Self Facebook Community

 

Resources to Check Out

Final episode of The Mentee Podcast

Dec 4, 2018

Drew Ackerman joins us on the podcast today to talk about his podcast, Sleep with Me.

We explore several areas:

  • Diving into a niche that wasn't really being served
  • Creatively and purposely rambling
  • Facing imposter syndrome
  • And more...

Check out his podcast here:

https://www.sleepwithmepodcast.com/

Oct 22, 2018

Jonathan Messinger is the creator of the kids podcast Alien Adventures of Finn Caspian.  When his son became interested in audiobooks, he went looking for podcasts for kids. When he couldn’t find anything, he decided to create his own. He writes and performs all episodes of the podcast, with his 9year old son Griffin serving as editor.

 

  • How Jonathan got into podcasting (01:37)
  • Why Jonathan decided to make a podcast rather than a book (02:53)
  • How the sound design of the show has developed (05:19)
  • Jonathan’s process for creating the podcast (07:25)
  • The challenge of getting the word out about the show (08:48)
  • Why Jonathan started doing live shows and what his format is (09:54)
  • Jonathan’s involvement in the Gen-z Network (14:13)
  • Some of Jonathan’s podcasting failures (19:22)

 

The Alien Adventures of Finn Caspian

http://www.finncaspian.com/

 

earth@finncaspian.com

 

Twitter: @finncaspian

https://twitter.com/finncaspian

 

Instagram: @finncaspian

https://www.instagram.com/finncaspian

 

Podcast Engineering School – Episode 33

https://podcastengineeringschool.com/jonathan-messinger-pes-033/

 

GEN-Z Media

http://www.gen-z.fm/

 

 

Best Robot Ever (All the GEN-Z podcasts)

http://www.bestrobotever.com/

 

The Unexplained Dissapearance of Mars Patel

http://www.marspatel.com/

 

PRX

https://www.prx.org/

Aug 15, 2018

This is a quick episode to give you an update on the podcast and what's been going on with me (i.e. why I haven't published recently).

This is also an experiment with me recording the podcast in a new way for me. This episode has not been edited like I normally do, so it's much more raw. I basically just did some de-noise for the background noise, adjusted the volume, and cut big gaps.

Check out the website for more great episodes and resources:

http://podcastingexperiments.com

Mar 6, 2018

Eric started podcasting in his senior year of college. Inspired by a conversation in a Facebook group, he researched the idea. Once he had figured out how to do it, he was persuaded to just do it. He was joined by Justin and although the audio was terrible, they got the first one out. Now 9 years later they have 6 podcasts and have branched into experimenting with narrative podcasts.

  • How Eric got into podcasting 9 years ago
  • How Justin's story intertwines
  • The moment they decided to take podcasting seriously and create the current iteration of Three Fifs Podcast
  • How they started Rolling 12s, a narrative podcast of a tabletop roleplay of Vampire the Requium and how it has evolved
  • The practicalities of recording the Rolling 12s podcast
  • Where they get their music from
  • Their experience of  creating a narrative from scratch
  • How having live players that can do anything, challenges telling the narrative

Their Podcasts:

Connect via Twitter:

Creative commons music - http://incompetech.com/

Creative commons sound effects - https://freesound.org/

Feb 14, 2018

From fan of podcasts to producer of podcasts. As an avid fan of podcasts, a little bit of research led Paul to realize podcasting is relatively cheap and easy to get into. He bought a Radio Shack mic and just started talking. He tried all sorts of different themes including socio-political issues and soccer before figuring out how to be authentic and entertaining. This led to his first fictional podcast. Now 6 years later he has 3 fiction podcasts, 2 more in the making and a podcast about writing.

 

  • How Paul got started in podcasting
  • The journey and failures that got him to the podcasts he has now
  • How Paul's podcast Diary of a Madman came about
  • Utilizing your downtime and finding a niche by experimenting
  • How Diary of a Madman has developed to include other writers for the next few seasons
  • Editing episode by episode versus editing the whole season
  • How to smartly invest your energy when trying to grow your audience
  • Why Paul created the Fate Crafters network
  • The advantages of belonging to a podcast network

 

 

Paul's Website:

http://www.paulsating.com/

 

Paul's Podcasts:

Subject: Found – http://www.paulsating.com/subject-found

Diary Of A Madman - http://www.paulsating.com/diary-of-a-madman

Athiest Apocolypse - http://www.paulsating.com/atheist-apocalypse

Who Killed Julie? - http://www.paulsating.com/who-killed-julie

Horrible Writing - http://www.paulsating.com/horrible-writing

 

 

Fate Crafters  Podcast Network

https://www.fatecrafters.com/

Jan 17, 2018

Amanda’s podcasting journey

 

Amanda has just reached her 2nd podcast anniversary for her current show, Great Beer Adventure. However, it was nearly 3 years ago that she started looking at podcasting. She was a teacher, feeling depressed with a very long commute. Her husband recommended listening to Serial, and then one day said to her, ‘You could do this. You could make a podcast.’ Amanda says she never does anything by half so she dived full on into the deep end.

 

She always teaches herself how to do things before showing others that she’s working on it, so Amanda actually had a starter podcast that she published called Dear Diary. It was her talking into a microphone, learning the process of editing and uploading, but she has long since deleted it. Somebody told her early on that ‘your first podcast will die’ so the purpose of that first podcast was really just to be a practice and to kill it off once she knew what she was doing.

 

Wanting to go after something she felt passionate about, once she was comfortable, Amanda started Great Beer Adventure in 2015. These days, she is no longer teaching and spends her days doing podcast- and beer-related things fulltime. The podcast itself isn’t a full-time job but Amanda also does social media for a malt company, is putting together an event for beer geeks, and is helping Jessica Kupfermann with a program. Without the podcast none of that would be possible and she’s glad she’s been able to make up her own job.

 

Podcasting in the wild

 

First and foremost, Amanda makes a point to go where her people are. She calls it ‘podcasting in the wild’. The show is about people’s stories and their passions around craft beer and she’s talked to everybody in the industry, from malstsers, hops farmers, brewers and the people that clean the tap lines. She wants them to feel the most comfortable so they’ll tell her their innermost fears and joys—if she can make somebody cry, she gets excited—so she has recorded in hops fields, warehouses, breweries, tap rooms and bars. The only thing that ever gets recorded not out in the wild is the intro and outros, and occasionally a special episode via Skype.

 

Amanda has two set ups of equipment for this type of podcasting. If she’s recording an interview, she’ll set up her ZoomH6 with either ATR2100 or ATR2005 microphones on barrels or tabletops. Alternatively, at events, she uses a leather harness with a mic and Zoom H2N so she can do vox pop (she said popvoxing…but I think it’s supposed to be voxpop?) clips with various people at the event. The feedback from listeners is that they like this because the mics pic up both the voices and the ambiance sounds. Listeners feel like they’re at the event. Plus, in recording on location, the guests feel more comfortable so Amanda finds she is able to get past the PR jargot pretty quickly. It’s been a wonderful way to get to know people.

 

Despite the name of the show, the guests don’t necessarily talk about the beer that much. Amanda is also clear that the show isn’t about reviewing the beer or talking about the flavors. It’s about the stories behind the beer and the passion people bring to this industry. She’s working on having some different segments and including different voices, including working with correspondents to bring in breweries from all around the world.

 

The evolution of the show notes

 

Amanda has done a bunch of different things with the show notes. She says she has done what you’re supposed to do, what she wanted to do and then threw all of that into the fan and let I come out the otherside. Now she gives the raw audio to her editor and instead of just recapping the show, he makes the show notes into more of a story. The blog post that accompanies each episode includes his reaction to the episode. It’s a little deeper than the traditional bullet points or paragraphs people are used to.

 

Amanda’s goals for the show

 

Amanda has two main goals for the show. Firstly, she has an insatiable curiosity and wants to know how everything works, so she’s loved being able to do that. Secondly, her goal is to help people learn all that goes into their craft beer, and help new people find and learn to love craft beer. If you like coffee or wine or spirits, there are different beers out there for you.

 

To do all the recording on location, there is obviously a lot of travel involved. Amanda’s first step was to ‘take Maine by storm’ and at this point she feels she has done that. There are over 90 breweries in the state and although she hasn’t featured all of them, she’s covered a lot.

 

Engage with your audience where they are

 

The next step is to take on the world, which means more travel outside of Maine. Whenever she goes to events she will visit breweries and bring her microphone. Recently Amanda went to MAPCON (Mid Atlantic Podcast Conference) in Philly and on the way she visited breweries in Massachusetts, Connecticut, New York, New Jersey and Pennsylvania. Similarly, she’s done some day trips to New Hampshire and also recorded in Orlando on a trip to PodFest.

 

Amanda also utilizes correspondents from around the world so that she can share the stories of craft beer from places she can’t travel herself. She encourages people to talk to their local brewers and the people in the tap rooms, to get to know them and submit a 7 – 10 minute piece of audio. 

 

That’s also her advice to other podcasters: find ways to engage with your audience where they are physically located. Think about how you can actually get out there and get out of your own comfort zone!

 

Find out more from Amanda:

 

You can follow Amanda on Instagram @greatbeeradventure or find out more on the website, www.GreatBeerAdventure.com

 

Nov 9, 2017

I’m doing some rebranding with this podcast. I’m changing the name from Creative Studio: podcasting experiments to Podcasting Experiments from the Creative Studio. Right now, I’m just announcing it here in the audio, but in the next episode or two, you’ll see some changes in the visual branding.

We will be talking with Glenn Hebert, also known as Glenn the Geek and America’s Horse Husband. He began the Horse Radio Network in 2006 and has grown it into a successful business. We’ll talk about treating your podcast as a business, the advantage of a strong niche, and the power of involving listeners.

MetaMoment:

Now, before we jump into the interview for today, let’s pause for a MetaMoment. This is where we review one or two podcasts about podcasting on this podcast about podcasting.

Today’s MetaMoment is...Podcasters’ Roundtable. It is hosted by Ray Ortega and regular co-hosts Daniel J. Lewis and Dave Jackson. They bring on different podcasters to have roundtable discussions about different aspects of podcasting. It is very interesting because you get to hear different sides of the many issues in the podcasting industry. You can find out more by going to PodcastersRoundtable.com.

How Glenn got into podcasting

Glenn was working for a horse retail company back in 2006, and after listening to Leo Laporte’s podcast Earth to Twit, he decided to start one of his own. Back in those days, it wasn’t easy, but he figured out all the tech and began the Talking Equine show for the retailer he worked for. The retailer eventually sold the company so the podcast stopped, and Glenn went into consulting, but in the meantime decided to do more podcasting because it was fun.

It was getting a little bit easier to listen because iTunes had come out, so he started the Horse Radio Network. They started with 1 show—The Stable Scoop Show—but had the network from the very first episode. Glenn always new he wanted a network and knew he had to start somewhere, so one show was the beginning. That show is still going after 9 years, and his first co-host only just left after 460+ episodes. She got a really good job and wouldn’t have time, so now they’re rebranding that show but it has been a sad change. It was hard for the audience too because she’s been there every week for 9 years so the audience was invested in her too.

Treating your podcast like a business

Glenn started out treating podcasting like a business because he always wanted it to be a business. He admires the podcasters who are just doing it for fun, but his intention was always for it to eventually be his livelihood and allow his wife to leave her job (which she has now done) to work in the business too. Everything they do is calculated as ‘how can we make income off of that’ but that doesn’t mean the listeners’ experience isn’t a part of the goal too. Making the listeners happy makes them want to buy the product advertised, which makes the sponsors happy, which allows the business to make money and continue producing content. It’s a circle and Glenn looks at how to keep everybody in the circle happy, including his and his wife having fun, and not trading their values for the business.

Their mission statement is ‘uniting the horse world one show at a time’ and they’ve managed to achieve that. They have over 70 media partners, magazines, blogs, websites and things, so those media partners are all contributing and now some of those are working with each other. It’s been a conduit for a lot of people to gather, and it’s the building of relationships that has caused the Horse Radio Network to grow to the point where they are now. Relationship building and looking at it as a business from day 1 was always the plan for Glenn because those relationships are what make a business. It’s a lot of work, and they work more now than they did in their jobs and are making less money, but Glenn says they are having fun.

The advantage of a strong niche

Horse people are not just passionate about their hobby, they are addicted: they spend all their time and all their money on horses and all their free time talking to other people about horses. That’s the advantage Horse Radio Network has because they have walked into an addicted group. It’s a perfect audience because they truly are invested 100 hours a week in their hobby. They’re working for their hobby, so it has been easy to get them involved. Glenn is always thinking about how to get everybody involved—listener, sponsor, host—in the circle.

The power of involving listeners as much as possible

Glenn has a myriad of ways the network involves listeners. Firstly, the 250 Patreon donators—who are called Auditors—have become a focus group. They get their own private Facebook group, which is extremely active, and they’ve become like a big family. The auditor group is involved in almost every decision the network makes, from picking the music for The Stable Scoop show rebrand to doing product reviews for their sponsors in exchange for free products. This has led to an increase in regular Patreon donators, which is great for the business so it has been a valuable way to keep everybody in the circle happy. Other ways the network gets audience involved is through regular segments, like submitting content for the very popular Really Bad Ads segment on Fridays to go into the draw for a monthly prize. Other successful listener involvements strategies are game shows like trivia, listener round tables, movie reviews, live reports from events like horse shows and Q & A sessions with professional riders.

The Cyber Monday Radio-Thon and continual innovation

Every year on Cyber Monday the Horse Radio Network does a 12-hour holiday radio-thon, including 32 hosts, 100s of phone calls, big name guests and many listener submissions of voicemails, songs, poetry etc. Last year, as well as giving away $5000 worth of prizes, there were 20 advertisers involved and it was a huge money maker for the network. Sponsors always want to get involved because being Cyber Monday, there is a direct response: they advertise their products and then right away the listeners go and buy it for Christmas.

Although they started the radio-thon to raise money, Glenn says they also needed to stay ahead of the crowd. There is finally some competition in the horse podcasting world but he knows they have to keep innovating to stay first. His advice to other podcasters is to think outside the box and keep involving the listeners. Some niches are broader, which can be tougher to deal with, but every niche can make something work that involves the listeners. They want to be involved. When you’re experimenting with new segments or new ideas, put them at the end of the regular show, after the music. Call it a bonus and see what response you get! Keeping in regular touch with your regular devoted listeners is so important: sometimes it’s the simplest stuff that means the most to them, like a simple birthday shout out on air.

You can find more about Glenn’s work and the Horse Radio Network at www.horseradionetwork.com

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