Looking for local podcasting tips? Great! Sit back, relax and listen to this episode with Chris Hollifield.
Chris Holifield is the host and producer of the I am Salt Lake podcast. Self taught in the podcasting world, he believes everyone should have an opportunity to share their story. Even though he was born and raised in California, he will always call Utah home. He lives in Salt Lake City with his wife, Krissie, and their daughter Lucy.
In this episode, Chris shares some great tips for people who want to start a local podcast and most importantly, how to grow it. One notable advice he gives is to spend money on hiring a coach. Why? Tune in to learn more!
Resources Mentioned In This Episode:
I'm preparing for Season 6 of Podcasting Experiments!
The topic I plan to cover is Geographic Podcasting. This would be like any local (city/county), state, region (i.e. Rocky Mountains), etc. that focuses on a particular geographic region.
I plan to bring people on that can share their experience of why and how they podcast locally. I'm going to compile the tips and advice to help you if you plan to start a local podcast of some sort.
If you have any feedback, questions, or suggestions, please email me at email@example.com
If you need help with your podcast, check out Podcast Guy Media. I can help you launch your podcast or ongoing editing services (actually, I can help with just about anything with your podcast).
April Ockerman began podcasting about 9 months ago. She had spent about a year doing research into how to start her podcast.
While she worked through figuring out her budget for podcasting, deciding what pieces of podcasting equipment to get, which software to use for recording and editing, April also had to face her fears of getting started by realizing that she can really impact people through her podcast.
Some lessons she learned as she got started:
How April has promoted her podcast:
She recommends that everyone look into working with their local newspaper to get a story done on their podcast or podcast topic.
Her biggest pain point is monetizing her podcast. One great resource that helped her was a couple episodes of the School of Podcasting with Glenn the Geek from the Horse Radio Network.
Resources and Links:
Have you struggled to find the niche for your podcast?
Today's guest is Brain Kane from the The Real Brian Show, former host of ProfitCast and ArrowSquad. When he started The Real Brian Show, he struggled with the whole "niche" issue and, as a result, struggled with how to define his podcast to others.
Listen to his podcasting journey:
[02:00] As a kid, Brian wanted to be a morning DJ, but when he began with radio, interest in radio was fading, and it didn't pay well. He tried figuring out podcasting in 2013, and discovered Cliff Ravenscraft's Podcasting A to Z which made it easy. Joshua first found Brian when Dave Jackson and Daniel J. Lewis separately mentioning ProfitCast. Joshua and Joshua connected regarding sponsorship possibilities.
[04:30] How (or why) did Brian start podcasting? His first show was "Backstage Pass" (interviewing hip-hop artists) and then "TV Talk" (hosting podcasts about TV shows paying $80-90/hour). Brian took another course in 2014, researching how to grow an audience. Everyone charged for "the secret" and Brian interviewed people who had succeeded monetizing their podcast.
[07:20] ProfitCast lasted 110 episodes and 2 years. None of Brian's peers were making the amount of money they wanted with their shows. Ironically, a published author and public speaker Brian listened to was not interesting. After 50 episodes, the guests were dispensing the same recycled advice. He was not seeing a massive impact and felt something was missing.
[11:20] The successful people Brian was interviewing were not sharing everything, either on purpose or didn't know -- they were lucky. Podcasting can be like network marketing: if you're good at it and get in at the right time, you can be successful. They're extroverted AND good at selling. They claim anyone can be successful at podcasting (or network marketing) -- which isn't entirely true. Some people will never be "that good" at podcasting.
[13:00] The people at the top have a very unique combination of skills: charisma, extroversion, entertainment, sales, and marketing. If you don't have that unique combination, you must get creative and succeed with your own skillset. However, don't try to emulate the greats like John Lee Dumas and Cliff Ravenscraft. Observed what worked for them and apply it within your own personality.
[14:50] By 2016, podcasting was noisy compared to 2008, and Brian felt there was nothing new to say on ProfitCast. Since then, he's learned a few new things he could share. He's currently learning about achieving celebrity status, which can succeed in acquiring loyal listeners. Once you create a course or run advertising, you'll get the money.
[16:30] Many podcasters feel they've said everything there is to say but feel the pressure to keep going. Brian announced the ending and explained the timeline of that final wrap-up. Some podcasters get frustrated/discouraged and either put out junk or they pod-fade.
[18:45] If Brian ever restarted ProfitCast, he wouldn't be as nice with guests. He'd push for the answer he was looking for. Also, Brian isn't a niche person. For some reason, podcasting has become about niches. In any other form of media (i.e. Shark Tank), they hate niches. Brian is a Type 7 (Enthusiast) enneagram with a multitude of interests/talents and gets bored doing the same thing for too long. He usually won't finish a book because it doesn't keep his attention.
[21:30] After ProfitCast, Brian decided he was done talking about podcasting. He also can't talk about one single TV show anymore. Variety in your life is okay.
Three years into the Real Brian Show, it's been very tied to him as a person. He began the show wanting to talk about more but overthought it every step of the way. Just starting the radio station at the high school, morale went up. He's made people smile and helped them have a better life. People told him it needed more, but that led to further complicatations.
[25:50] The Real Brian Show was created to talk about a variety of things, and help people have a happier day. The side aspect was "Unleashing the Superhero" to embrace who you really are and be continually better. They also embraced the idea of nerding out on your passions without apology.
His big mistake was listening to too much advice and adjusting based on what others thought he should do. Brian has been bringing things back to his basic core elements plus his beliefs for the show: have a better day, and smile.
[29:20] Adults get married, find a life of responsibilities, and they stop having fun. It's time to get balance in life. Also, follow your own journey. For example, Instagram may work well for others, but not you. Instagram may also work for you at a different point in time.
[31:10] Brian is intentionally trying to break the mold. He observes what others are doing, what's working, but is his own trailblazer. He's not a teacher and wants to create a show that is valuable.
[32:30] Podcasters are taught to "get the numbers up" into tens of thousands of listeners to get advertising. However, he has loyal listeners -- his friends he made because of the show. Just because people say you should niche (or teach) doesn't make that you should. Define what success looks like for you -- it's NOT always money or thousands of listeners. Are you influencing people and creating friendships? Do your words make an impact and change lives? You don't hear that message enough.
If you found this podcast useful or interesting, please share it with a friend.
In this episode, we speak with Eric Hunley, the host of the Unstructured Podcast. He starts out by discussing the inspiration behind his podcast and the reasoning for his unique podcasting approach. Eric explains why he often brings in other people to assist him with interviewing guests and how he does not realize he is learning during each show. Then, Eric explains why he hates show notes and how he does not have time for everything because of his full-time job.
Eric Hunley is forging his path in interview style podcasts as the host of the Unstructured Podcast. Not surprisingly, it is a formula that is now being followed by many other podcasters. Eric has created over 100 interview style podcasts in less than nine months, with a gambit of podcast guests sourced from all corners of the globe. New podcasters and seasoned professionals often seek out his knowledge and have begun following his unstructured direction.
Eric started out by being an expert listener. He listened to some expert podcasters like Joe Rogan and Adam Carolla but ended up getting bored. It took Eric over ten years to start a podcast by the time he decided he would begin one because he could not decide what topic would keep him interested. His idea was to create an idea pub; the requirement for guests were people who are really cool or who do something really cool. Eric goes against all the rules of podcasting and does not niche down.
Initially, when Eric started out the show, it was all about his guests. He came to learn over time that it is not all about the guests, it is all about the audience. Eric can better serve the audience by bringing in experts. For instance, he brought in a third level black belt and invited his friend who is also a UFC fan to help with the interview. Another guest Eric had on the show is a medical intuitive, someone who is told by a spirit how to heal a patient. Being a skeptic, Eric brought in someone who grew up with alternative medicine and another person who is a hypnotist. Between all of these people, the conversation was informative and open-minded.
In a recent interview, Eric talked with Super Joe Pardo, a well-known podcaster who charges his guests to be on the show. Also, he interviewed Christopher Lochhead, another podcaster who is against the idea of guests being charged. Eric facilitated a discussion about whether or not podcasters should be charging their guests or not.
Eric is always learning and is not very disciplined on the takeaways from his show. He has not taken an active role in studying the content from his show, but he does learn material from his guests. The best interviews are when you can connect with the other person and make it feel more like a conversation rather than a formal interview.
Drew Ackerman joins us on the podcast today to talk about his podcast, Sleep with Me.
We explore several areas:
Check out his podcast here:
Jonathan Messinger is the creator of the kids podcast Alien Adventures of Finn Caspian. When his son became interested in audiobooks, he went looking for podcasts for kids. When he couldn’t find anything, he decided to create his own. He writes and performs all episodes of the podcast, with his 9year old son Griffin serving as editor.
The Alien Adventures of Finn Caspian
Podcast Engineering School – Episode 33
Best Robot Ever (All the GEN-Z podcasts)
The Unexplained Dissapearance of Mars Patel
Amanda’s podcasting journey
Amanda has just reached her 2nd podcast anniversary for her current show, Great Beer Adventure. However, it was nearly 3 years ago that she started looking at podcasting. She was a teacher, feeling depressed with a very long commute. Her husband recommended listening to Serial, and then one day said to her, ‘You could do this. You could make a podcast.’ Amanda says she never does anything by half so she dived full on into the deep end.
She always teaches herself how to do things before showing others that she’s working on it, so Amanda actually had a starter podcast that she published called Dear Diary. It was her talking into a microphone, learning the process of editing and uploading, but she has long since deleted it. Somebody told her early on that ‘your first podcast will die’ so the purpose of that first podcast was really just to be a practice and to kill it off once she knew what she was doing.
Wanting to go after something she felt passionate about, once she was comfortable, Amanda started Great Beer Adventure in 2015. These days, she is no longer teaching and spends her days doing podcast- and beer-related things fulltime. The podcast itself isn’t a full-time job but Amanda also does social media for a malt company, is putting together an event for beer geeks, and is helping Jessica Kupfermann with a program. Without the podcast none of that would be possible and she’s glad she’s been able to make up her own job.
Podcasting in the wild
First and foremost, Amanda makes a point to go where her people are. She calls it ‘podcasting in the wild’. The show is about people’s stories and their passions around craft beer and she’s talked to everybody in the industry, from malstsers, hops farmers, brewers and the people that clean the tap lines. She wants them to feel the most comfortable so they’ll tell her their innermost fears and joys—if she can make somebody cry, she gets excited—so she has recorded in hops fields, warehouses, breweries, tap rooms and bars. The only thing that ever gets recorded not out in the wild is the intro and outros, and occasionally a special episode via Skype.
Amanda has two set ups of equipment for this type of podcasting. If she’s recording an interview, she’ll set up her ZoomH6 with either ATR2100 or ATR2005 microphones on barrels or tabletops. Alternatively, at events, she uses a leather harness with a mic and Zoom H2N so she can do vox pop (she said popvoxing…but I think it’s supposed to be voxpop?) clips with various people at the event. The feedback from listeners is that they like this because the mics pic up both the voices and the ambiance sounds. Listeners feel like they’re at the event. Plus, in recording on location, the guests feel more comfortable so Amanda finds she is able to get past the PR jargot pretty quickly. It’s been a wonderful way to get to know people.
Despite the name of the show, the guests don’t necessarily talk about the beer that much. Amanda is also clear that the show isn’t about reviewing the beer or talking about the flavors. It’s about the stories behind the beer and the passion people bring to this industry. She’s working on having some different segments and including different voices, including working with correspondents to bring in breweries from all around the world.
The evolution of the show notes
Amanda has done a bunch of different things with the show notes. She says she has done what you’re supposed to do, what she wanted to do and then threw all of that into the fan and let I come out the otherside. Now she gives the raw audio to her editor and instead of just recapping the show, he makes the show notes into more of a story. The blog post that accompanies each episode includes his reaction to the episode. It’s a little deeper than the traditional bullet points or paragraphs people are used to.
Amanda’s goals for the show
Amanda has two main goals for the show. Firstly, she has an insatiable curiosity and wants to know how everything works, so she’s loved being able to do that. Secondly, her goal is to help people learn all that goes into their craft beer, and help new people find and learn to love craft beer. If you like coffee or wine or spirits, there are different beers out there for you.
To do all the recording on location, there is obviously a lot of travel involved. Amanda’s first step was to ‘take Maine by storm’ and at this point she feels she has done that. There are over 90 breweries in the state and although she hasn’t featured all of them, she’s covered a lot.
Engage with your audience where they are
The next step is to take on the world, which means more travel outside of Maine. Whenever she goes to events she will visit breweries and bring her microphone. Recently Amanda went to MAPCON (Mid Atlantic Podcast Conference) in Philly and on the way she visited breweries in Massachusetts, Connecticut, New York, New Jersey and Pennsylvania. Similarly, she’s done some day trips to New Hampshire and also recorded in Orlando on a trip to PodFest.
Amanda also utilizes correspondents from around the world so that she can share the stories of craft beer from places she can’t travel herself. She encourages people to talk to their local brewers and the people in the tap rooms, to get to know them and submit a 7 – 10 minute piece of audio.
That’s also her advice to other podcasters: find ways to engage with your audience where they are physically located. Think about how you can actually get out there and get out of your own comfort zone!
Find out more from Amanda:
You can follow Amanda on Instagram @greatbeeradventure or find out more on the website, www.GreatBeerAdventure.com
Today’s guest is Doc Kennedy from the Filmaker’s Focus podcast. He is one of the guests who contributed to the Season 4 series on Narrative Podcasting, and he’s on the show today to share some updated information. Along with being a podcaster, Doc is also a film maker, and working towards being an actor and a stand-up comedian. Being a film maker, he brought a different perspective on narrative podcasting than many of the other guests, and was able to bring in a lot of parallels from video and acting. Today, we will revisit this.
In the time since Doc was last on the podcast, there have been ever-increasing changes and improvements to technology. For example, cell phone cameras have gone from little grainy pictures to 4K. It’s insane how much things have changed even just in the last couple of years. Because of this, Doc’s perspective has changed somewhat too, and he feels some of the advice he gave last time is now outdated.
Doc’s advice is to start with the basics. Some people are producing videos online that look good but sound terrible. If you can’t get the video to at least match the audio, he says don’t make it. Sound and lighting is the thing that separates you from or makes you an amateur. If you have to choose from the two, take the sound, because you can look at a picture and think ‘it’s ok’ but if the sound is bad it’s unlistenable. The majority of things today will have half-decent video because most cameras these days are so good that you can work around shoddy lighting. If you’re going to hire out for anything, hire an audio guy. That’s how important it is. If you see a video that looks good but sounds horrible, you will turn it off. It’s that simple. Make sure you’re getting quality audio and do what you can for solid lighting.
Doc says if you can afford it, hire somebody that has the proper gear and knows what they’re doing. It’s one thing to have a mic but it’s another thing to know how to record. There’s a huge difference between recording audio for a film versus recording a podcast episode. In the podcast, usually you’re in a contained environment. In a narrative setting, the elements might be a little out there so you need to be aware of the little sounds that you’re hearing the background. At least reach out to someone in your area who has the gear and let them guide you on what to get and what’s available in your area.
Doc hesitates to list specific brands of quality gear because things are changing so quickly. However, he suggests looking at getting a basic shot-gun mic, and doing your research. There are some amazing tutorial videos on YouTube that provide great videos of comparisons between two microphones, which can be really helpful. You want the professional level, but make sure you do your homework.
The importance of pre-production
Doc is really big on pre-production. He says podcasts are often rushed but in film making they don’t do rushed projects, everything is planned out. He likes having a solid game plan in place, making sure everyone has the right gear and there are the right people to operate that gear, and that the production is as great sounding as it looks.
The more planning you do up front the easier it is on the back end. In Doc’s freelance work, planning also helps when managing the client. If you do the preproduction there is a blueprint set up of what the client can expect so if they come back and say they aren’t happy or it isn’t what they expected, you can refer back to the pre-production blueprint. A lot of times people don’t understand what it takes to make a video or what that video may look like in the end. In that kind of client situation, ask if they’ve seen a video or movie that they want their video to look like. That makes it comfortable for client and creator and gives time to clarify whether the creator can actually create what the client is asking for or whether they need to refer on. Doc says pre-production meetings can drag out though, so he recommends doing pre-production for your meeting on pre-production!
Applying the screen-writing approach to podcast planning
Doc suggests writing out the podcast planning as a screenplay because having the blueprint is really vital. His opinion is that if we don’t know where we’re going, we’re going to get there and where we end up isn’t going to be good. If you aren’t good at writing and don’t feel comfortable about it, find someone who is. Make sure that you get something written out so everyone on your team knows where you’re going, even if the team is just you.
If you’re doing something with multiple characters, you can start visualizing what that character should be. Pre-production isn’t the most fun part, and for Doc he doesn’t enjoy the post-work editing either. He finds the best part is actually filming the piece. However, it’s important to appreciate the pre-production process because it makes everything else seamless.
Do the best with the equipment you have
Doc advises not to get too caught up in the newest, upgraded technology. In terms of cameras, 4K is really popular right now and it’s growing. If you have a DSLR, don’t be ashamed that it isn’t 4K. Use it. There’s a feature film on Netflix right now that was shot entirely with an iPhone! But this iPhone film had solid audio. If you’re doing things correctly and you’re giving a picture that’s worthy of the audio, you’re fine. Don’t worry about what the newest, greatest thing is, don’t be in a rush to upgrade it, just do the best with what you’ve got.
Doc is keen to answer questions from listeners. He didn’t go to school for video production, he learned it all from mentors. The mentors meant a lot to him so the least he can do is help others in the same way, which is why he does his podcast.
Find Doc at filmakersfocus.com or follow him @filmakersfocus on Twitter, Instagram and Facebook. And if you’d like to, you can follow Doc’s comedy @dockcomedy on Twitter, Instagram and Facebook.
Today’s guest is Jessica Rhodes from The Podcast Producers.
Reasons to do narrative style
Planning and Preparation for a Series
Tips for having a good interview
The editing process
Strategic Elements of the Stories and Transitions
Repurposing the interview content that didn’t make it
Today’s guest is Geoff Woods from the podcast The Mentee.
There is a change of direction in the podcasting world, ever since Serial, where narrative podcasting has become more popular. We are still at the very beginning of the bell curve of podcasting’s popularity because we’re still in the realm of the early adopter. Many people still don’t know what podcasting is.
There is going to be an increasing need for podcasts because it will become more popular and the professionals are realizing it. There are narrative journalists who did that as their profession who are bringing that talent and skill set to the podcasting world. With that, you’re starting to see podcasts coming out with incredibly high production quality and budgets for production as well. You don’t have to do that to compete moving forward, but recognize that the quality is going through the roof and if you want to stand out you have to do things differently.
Advice for narrative podcasters
Hooks in the podcast to entice listeners
Erik K. Johnson
Daniel J. Lewis
“If you fail to plan, you are planning to fail.” This is a quote from Benjamin Franklin. It applies to many areas of life, and it applies to creating a narrative podcast as well.
My name is Joshua Rivers, and I’m helping to guide you through this journey into narrative podcasting. So, we’ve learned what a narrative is and whether you should even try this. We’ve also climbed the mountain to get the 30,000 foot view of the narrative process.
Today we will be looking at creating a plan, and it’s best to start with the end so you know where you’re going. I asked Bryan Orr about this…
Bryan Orr: You waste more time…
As we speak to the others, we’ll see this thought of having a plan and knowing where you are going. It really does help a lot when piecing together the story arc.
Bryan Orr says that are basically two types of stories…
Bryan Orr: Some are content centric…
Bryan Orr: Writing intensive…
Bryan Orr: So when you start off with the timeline…
Corey Coates and Jessica Rhodes created what Bryan is calling a content centric podcast series with the first season of The Podcast Producers (which they are now in the middle of the second season).
Corey Coates: I think it always starts with the story arc…
I love the idea of breaking the ideas down into chapters. I see this in a couple ways. First of all, when creating a series, each episode can be viewed as a chapter of the story. Secondly, if you’re looking at a single episode, there will be several sections, or you could say chapters.
Try to logically lay things out so that similar things are grouped together and flow from one part to the next. In episodes 7 and 8 of this series, we’ll dive into more ideas of doing this while still enticing the listener to keep listening and how to flow from one to the next.
Jessica Rhodes: You need to know and have a good understanding of who your audience is…
We probably should have started here. Who is your listener? Who are you targeting?
Jessica Rhodes: …and also what story arc is…
Doc Kennedy: Everything scripted…
Doc Kennedy works in the film making industry as well as in the world of podcasting.
Doc Kennedy: I would set it up like…
One aspect of the podcast that needs to be thought about is the voices. We’ll get into actually picking and finding the right people in the next episode, but during the planning stage, you need to really consider how multiple voices can create a third dimension for the audio.
Doc Kennedy: If I could, I would definitely have multiple people…
Dave Jackson from the School of Podcasting also agrees that writing things down to help jog the inspirational juices and to organize your thoughts.
Dave Jackson: For me, I wrote it down…
Dave Jackson: …and there was this whole skit
Rye Taylor: If you’re going to do a narrative…
This is Rye Taylor.
Rye Taylor: Once you take that step…
Rye Taylor: It’s hard to describe this…
Erik K. Johnson: So I think your first step…
This is Erik K. Johnson, Podcast Talent Coach.
Erik K. Johnson: I think the most difficult part…
Rye Taylor: You’ve got to decide…
Learning to focus the story on one main person is an effective way to bring perspective. It also gives you a boundary and direction or how to tell the story.
Rye Taylor: Once you get that…
Most of what we’ve talked about looks at telling stories that have either already happened or that we create. What about approaching something that is either currently happening or is still in the future. Daniel J. Lewis brings his perspective.
If you haven’t listened to the first episode of this series, go back and listen to that first. We covered what a narrative podcast is and whether you should or shouldn’t pursue this format of podcasting.
Assuming now that you’ve considered those, we’ll cover an overview of the process of creating a narrative podcast in this episode. We won’t go into a lot of detail, as we will delve into the different parts in future episodes; but you’ll be able to see the big picture.
This episode is going to be a little different than the rest. There are only going to be three guests with us – Jessica Rhodes, Erik K. Johnson, and Jessica Abel. The majority of the episode will be my voice. The rest of the episodes will be featuring more of the guests and less of me.
In addition to the overview or roadmap, I’ll be sharing a couple other things here that are key to making the process easier or better – or hopefully both.
From Interview Connections, Jessica Rhodes is the host of the Rhodes to Success podcast and the co-host of The Podcast Producers along with Corey Coates. She realized the importance of having a team.
I haven’t followed this advice yet, as I’m working on this series alone, other than the contributions from those I was able to interview. I am, however, talking with someone about helping form some of the later episodes. This should help make it easier and have a better product in the end. I’ll definitely report on this later.
Erik K. Johnson talks about crafting stories on his podcast, Podcast Talent Coach.
Erik shares 4 main parts of a narrative.
These four parts help to structure what you probably already knew in the back of your mind. For a more in-depth process for our purposes, though, I want to share the extensive process that Roman Mars shared in his presentation at Podcast Movement 2015. He is the host of 99 Percent Invisible, which is a narrative or journalistic style podcast with high production value.
Roman Mars has a team that he works with, and it take them several weeks to put together one episode of the podcast. I’m not completely positive, but I believe that they work on multiple stories at a time, overlapping them. I say this because they do release weekly episodes.
I know that this is a generalization, but I would venture to say that the average podcaster has a very simple process or workflow.
As a general rule, I believe that most podcasters are in a rush to release the episodes because they are trying to keep to a schedule or because they’ve already blown their schedule. This is mostly due to a little thing called life. This is completely understandable since the vast majority of podcasters are doing this on the side of their jobs and families. In the rush, though, the process is simplified and the easiest path is usually taken.
Roman Mars, though, shared his process, and the process is probably similar in other high production podcasts and organizations that produce audio like this. Here’s a quick rundown of this workflow:
Research enough to pitch idea to group
Adjust story concept
Pick interview subjects
Write first draft of script
“Read to tape” as group
Listen to the rough as a group
Another group edit
Rough sound design
Listen as a group
Fix sound design
Pass off your final master
Fix based on notes
Are you overwhelmed at this list?
In this episode of the Creative Studio, we are launching into the 4th season (or semester) of the podcast. We will be delving into the world of narrative podcasting. This will include similar higher-level production as well, such as documentary and journalistic styles. A lot of the principles will also apply to any podcast and the way approach the development of them.
In this first episode, we will give an overview of what a narrative podcast is, if you should consider this style for yourself or not, and a little bit about narrative podcasting in general.
You'll also get introduced to the eleven guests that will show up throughout the season. You will hear from multiple guests as we focus on a particular part of the process in each episode. Here are the eleven guests:
Daniel J. Lewis
Erik K. Johnson
As we go through this season, each episode will focus on one aspect of the narrative process:
Episode 1: Beginning with Narrative Podcasting (pssst...this is where you are now)
Episode 2: Roadmap for Narrative Podcasting
Episode 3: Planning Your Narrative Podcast
Episode 4: Preparing Your Narrative Podcast
Episode 5: Recording Your Narrative Podcast
Episode 6: Editing Your Narrative Podcast
Episode 7: Enticing Your Listener with a Narrative Podcast
Episode 8: Flowing From One Part of the Narrative to the Next
Episode 9: Picking Up the Pieces Left on the Cutting Room Floor
Episode 10: Learning and Resources for Narrative Podcasting
In the next episode, we will cover the overall process of creating a narrative. This will be a quick overview of the above steps, giving you a better idea of what to expect. You'll also learn some additional tips to help with keeping things in order and on track.
Confession: I am learning these things as we go through this. I am not an expert in this field...yet.
Confession 2: One suggestion that will come up involves having a partner or a team. Other than the contributions from the guests, I did all of this myself. The lesson - follow the advice, not my example in this!
If you have any questions, comments, or other feedback, please join in the conversation! You can add a comment below or contact me. While I've conducted the interviews already and have generally slated what will be in each episode to come, nothing is finalized. I am leaving room to add your thoughts to the show.
This is a bonus episode for our series on how to podcast.
Brad Clayton from the Entrepreneur Uncovered podcast comes on to share some of the struggles that he's had over the past couple months getting started with his first podcast.
There are a TON of resources for podcasters to help them take their podcast to the next level. I'm going to be listing just a few of them here.
To start off, here are some of the podcasts about podcasting I listen to regularly:
School of Podcasting
The Audacity to Podcast
Podcast Answer Man
Ask the Podcast Coach
Podcast Review Show
The Podcasters’ Studio
Podcast Talent Coach
The Podcast Report
The Podcast Producers
There are many other podcasts and blogs about podcasting, and you can find a great list at PodcastPlaces.com, which is a resource put together by Daniel J. Lewis of The Audacity to Podcast.
Every week, I get all of my iTunes reviews from around the world sent to my inbox via MyPodcastReviews.com (another awesome service from Daniel J. Lewis). If you were to manually check on these, you would need to go through a long process of check each country's store in iTunes.
Pretty Link Lite
Social Subscribe and Follow
Pod to Pod
Phillip Swindall (Show Notes Guy) created a library of resources for podcasters. This library includes tons of information on the following aspects of podcasting to prepare you to launch, or even to re-launch your podcast to a more successful future:
Social Marketing, and
For a limited time, you may be able to get this great resource for $49 (normally $299).
Podcast Production Services
As I've mentioned before, I am helping podcasters to take their podcasts to the next level and recover their time. I started doing this in February 2015 through PodcastGuy.co. If you use the discount code "CSA", you can receive 20% off the first month of whichever package you choose. Plus, the first episode is always free.
One of my clients, Scott Barlow, created this video, sharing his comments about us working together.
Shawn Manaher is the host of the Author Hangout and the Sidepreneurs podcasts, and comes on today to share his tips about podcasting and podcast promotion. In episode 101 of the Sidepreneurs podcast, Shawn shared 101 tips that he has learned regarding podcasting.
Shawn start by sharing his best podcasting tips:
[Tweet "Absolutely everything will take long, be harder, and won't matter as much as you think. - @ShawnManaher #podcasting"]
[Tweet "Create templates for everything. Systematize everything as much as possible. - @ShawnManaher #podcasting"]
Follow your routine!
What is the greatest tip that Shawn has been able to gather from the many interviews he's done?
On his podcast, Shawn asks his guest what the number one thing that contributes to their ongoing success. A common answer among high-level performers is to have and follow a routine. This helps to get them in the flow and maximize the efficiency and effectiveness of what they do.
Shawn's promotion tips
New and Noteworthy in iTunes
Strategic tweeting 20+ times per day to connect with influencers
Create systems and utilize virtual assistants
Strategic posting on social media
Create Quote posts for each episode
Include an image with social media posts
Be consistent with your promotion
Bonus session next week
I originally planned on having this session conclude this series, but I feel compelled to bring one more. There are a lot of resources available to podcasters. I'm going to share some of those next week.
Over the summer, we'll be having our Semester 4. These sessions will be scaled back some between June and August. I am working on getting back to the original intent of this site and podcast, which is to create resources that are easy for people to get and consume.
One of the resources will be some tutorials/courses about podcasting. I'll be using some of the content from the podcast episodes that we have done in Semester 3, but there will be much more content as well. I will be creating several levels of accessibility to these: some will be completely free and available, some will be for those subscribed to the newsletter, and some may be used in a paid/premium course.
I am doing some podcast production, and I'd love to help you with your podcast. As a listener of this podcast, I will give you a discount if you use the code 'CSA' when you inquire about one of the three packages on PodcastGuy.co.
The post Podcast Promotion and Tips with Shawn Manaher (3-12) appeared first on Creative Studio Academy.
Darrell Darnell is the founder of Pro Podcast Solutions, taking care of podcasters by handling their audio editing, show notes, and many other aspects of their podcast. Darrell has helped many people start podcasts and has a great podcast launch strategy to maximize their efforts. We also talk about the different podcast directories that we should consider having our podcasts in.
The post Podcast Directories and Launch Strategy with Darrell Darnell (3-11) appeared first on Creative Studio Academy.
Jeff Brown from the Read to Lead Podcast joins us to talk about his post production and editing philosophy and workflow. He was also on the School of Podcasting sharing some of his podcasting experience and tips.
The post Podcasting Workflow: Post Production and Editing with Jeff Brown (3-10) appeared first on Creative Studio Academy.
You would like to get a better recording. And you don't want it to take forever.
One thing you can do is learn to make improvements while you are recording. Last week, we talked about some things we can do before we record (preparation part of podcasting workflow). I have 15 tips to help during the recording process.
This week we also have Bill Conrad from New Media Gold. He has recorded in many different environment and experimented with a bunch of different things. He shares some great insights and tips for podcasters.
Tips for better recording
Use chap stick/lip balm
Breathe in through your nose
Speak over your mic
Use a pop filter and windscreen
Get close to the microphone
Turn up the gain only as much as needed
Room with soft features
Try to get children and pets away from your recording room
Gently instruct them on being quieter
Turn phone and notifications off
Mute computer sounds if possible
Have microphone on a different surface than computer
Get comfortable with silence
Make note of spots to make corrections
The post Podcasting Workflow: Recording with Bill Conrad (3-9) appeared first on Creative Studio Academy.
Today, Dave Jackson from the School of Podcasting joins us to share some an experiment he's been working on: How to Podcast for free. He shares his experience after podcasting for 10 years, as well as insights from being the Director of the Podcasting Track for New Media Expo.
The post Podcasting Workflow: Preparation and Dave Jackson (3-8) appeared first on Creative Studio Academy.
Rob Walch joins us to talk about his journey in podcasting. He also gives us the low down on media hosting and how important it is.
Are you struggling to come up with a topic for your podcast? This is the episode to help you figure that out!
Hopefully you at least have a broad idea of what to podcast about, but here are some questions to ask yourself:
What do you love?
What do you like to talk about?
What do you want to learn?
Which influencers do you want to connect with?
What will help grow other aspects of your business?
What will provide you with enough content to carry on long term?
Would you do it for free?
The ideas above help to figure out how to choose a podcast topic for the show overall, but sometimes you need help figuring out what podcast topic for each episode.
Start by making a list of ideas
Follow different blogs in your niche
Search social media hashtags for related questions from people
Ask questions of people, especially in social media groups
Always be on the look out for content
Plan ahead as much as possible
In the last session, we talked about different podcast formats. Several of these involve more than yourself, and you need to learn how to work with these podcast guests. Whether the other person (or people) is a regular co-host or an interview guest, there are some great practices that will help the relationship grow and move the podcast forward better.
David Hooper from the RED Podcast (Real Entrepreneur Development) also joins us today and talks about his experience with podcasting, radio, and the music industry. He shares a lot of great stories and advice.
I've been podcasting for over 2 years and have done several different show formats. For one podcast, I had a regular co-host with some other guests from time to time. On this podcast and my other podcast, I periodically have interviews with people. Here's are 10 tips I've learned:
Don't cold call. Have meaningful interaction before you ask.
Make easy for the other person to schedule the interview.
Make it clear on how the interview will take place (phone, Skype, etc.).
Make sure you have the timezone right!
Send a reminder before the interview time.
Make sure you're ready when it's time to start.
Start with a little light conversation to ease the guest into the recording process.
Give the guest a quick overview of what to expect.
Be mindful of the time. Confirm the guest's time availability.
Follow-up with the guest afterwards.
Working with guests and co-hosts
Scripting a show
Dealing with negative feedback
Tip: Just jump in
If you're interested in getting help with your podcast, check out PodcastGuy.co and see how I can help you!
The post How to work with podcast guests – David Hooper (3-5) appeared first on Creative Studio Academy.
There are two things that many podcasters don't like to deal with, and one of those is the show notes. Philip Swindall is the Show Notes Guy and comes on today to share his podcasting journey and how he created a business around helping podcasters with their show notes.
There are two main purposes for show notes:
Increased SEO value
Providing information/links for podcast listeners
Each of these two purposes target different audiences, so you want to create show notes that makes it as easy as possible to accommodate each one. The podcast listener is primarily looking for the links and other goodies mentioned in the podcast episode - they're not necessarily looking to get all the details. Provide this information in an easy way by using headers in the content and providing a summary of the links and calls-to-action. The details on the show notes page, if done right, can help boost your search engine rankings, too.
Phillip starts out by talking about his journey working with TV and radio many years ago. He became interested in early podcasting efforts, but never jumped in. In 2010/11, he started to touch the podcasting world a little. In 2014, he jumped into the podcasting world with both feet as he launched his business as the Show Notes Guy during Podcast Movement 2014.
In the interview, Phillip shares the importance of having show notes and how to have better show notes. He shares how to get his guide on writing better show notes. I am downloading this myself so I can improve the show notes here! (The show notes for this episodes should be updated and improved soon!)
Phillip also shares the editing cheat sheet he put together about how John Lee Dumas edits 8 podcast episodes in one and a half hours!
Here's a transcript of the episode:
Joshua: "Alright welcome to the show Phillip. How are you doing?"
Phillip: "I'm doing great Joshua it's good to be here."
Joshua: "Yeah definitely glad to be able to have the opportunity to talk to you. I've been listening to you for several months now on your show the podcasters brought to you by the show notes guy."
Phillip: 'Hey you got the phrase right."
Joshua: "Like I said I've been listening."
Phillip: "It's all in branding dude, you got to brand it."
Joshua: "It is and so you do a very good job with that. And so everyone knows you as the show notes guy and they know you as the show with the podcasters. And I definitely love the show that you got there and you have a good mystery there with bringing interviews on and doing some solo stuff and answering questions; and definitely a very good resource. So for the person that's listening to this I would recommend going over there and checking out the podcasters by the show notes guys podcast. But what I want is to start out is just kind of start with your story because you haven't been podcasting for very long. Not even in the podcasting space for very long so can you go ahead and tell us your story about how you got into it and then kind of what you're doing with it."
Philip: "Well Joshua I started working in radio and television in the 1980s. I was working in a lot of different areas of broadcasting doing some news, some print journalism even; doing a lot of different things. And then I got out of the broadcasting arena for a while. And that bug once it gets in you just don't ever get rid of it."
Phillip: "And so when I was in Seminary in the late 90s blogging was just coming on. My first blog actually was on a movable type blog and then they started charging. So we had to start finding other platforms and I eventually landed on WordPress which now is just a beast. But back then it was a bit of a struggle. But even when blogging was just starting guys were thinking hey why can't we do this with audio? We can do it somewhat with video. YouTube wasn't around just yet but you know there wer...