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Podcasting Experiments

Podcasting Experiments is all about experimenting with your podcast. We explore ways you can implement and test different ideas to improve your podcast by looking at different strategies and ideas from other podcasters.
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Now displaying: February, 2015
Feb 18, 2015

This is probably what you've been waiting for: how to make money!

There are many ways that you can monetize your blog. In this session, we will example 3 ways that you can make some money.
It takes time and work to monetize your blog
Before we start, though, this is not an endorsement of any kind of get-rich-quick scheme. This takes time and work. Eventually, it can become easier and take less time, but not at the beginning.

It could also take some money. They say that it takes money to make money. While this is not entirely true, but sometimes investing some money can accelerate the growth. A monetary investment could be advertising and marketing costs, graphic design, or hiring someone to do some other task for you.

You can save money in these areas, but that's were there's an increase in time investment. You may have to learn a new skill or just spend time doing the task itself.

No matter how long it takes to do the task, there is also a time for the ball to get rolling, especially if this is your first time.

With this in mind, here are the 3 simple strategies:
1. Sell affiliate programs
One of the easiest ways to start monetizing your blog is by getting involved in some affiliate marketing.

If you're not familiar with affiliate marketing, it simply means that you get paid a commission for selling someone else's products or services. There are a bunch of different options available for almost any niche.

It's not available in every state, but Amazon can be a great place for affiliate marketing. Many people use Amazon for purchasing all sorts of things. If there is a product that fits your niche, you could advertise it as an affiliate.

I have promoted several different products from microphones to e-books on Amazon. I have also promoted products and services like Bluehost for web hosting and StudioPress for WordPress premium themes. I have made several hundred dollars from my efforts, which actually hasn't been much. There are many more things I could do to promote these more and make more money. Why don't I? I just haven't invested the time.
2. Promote your own services
Another great way to monetize your blog is to offer services.

This may not work for everyone, but you may be able to offer coaching, consulting, or some other service. This doesn't usually take a lot of time upfront, other than creating the sales copy to market yourself - and that's something you can outsource. It could also take some time if you want to create some videos to promote the services.

This option is very much tied to time. You get paid for the time your spend. It may be structured as a simple pay-by-the-hour (or by the 1/4 hour, or by the minute...), or can be a package over a period of time.

This could also be where you create something for someone. Some of the services I offer are website development, website consulting, podcast editing and production, and voice-over. These are ways to serve your audience and meet their needs while being compensated for your time.
3. Develop your own products
The last strategy I want to mention here is that you can develop your own products to sell.

Selling other people's products can be a great way to start (affiliate marketing), but you can really maximize your profits by creating and selling your own products.

These products can be e-books, videos, courses, clothing, etc. There are all sorts of physical and digital products that you could create.

Digital products can be great because you can create it once and sell it many times. It can become a passive income over time. There is something to be said about physical products, though: people like to physically handle things. Sometimes (not always) a physical DVD can have a higher perceived value than a video series offered online.

I have created a couple e-books myself.

Feb 18, 2015

This is probably what you've been waiting for: how to make money!

There are many ways that you can monetize your blog. In this session, we will example 3 ways that you can make some money.
It takes time and work to monetize your blog
Before we start, though, this is not an endorsement of any kind of get-rich-quick scheme. This takes time and work. Eventually, it can become easier and take less time, but not at the beginning.

It could also take some money. They say that it takes money to make money. While this is not entirely true, but sometimes investing some money can accelerate the growth. A monetary investment could be advertising and marketing costs, graphic design, or hiring someone to do some other task for you.

You can save money in these areas, but that's were there's an increase in time investment. You may have to learn a new skill or just spend time doing the task itself.

No matter how long it takes to do the task, there is also a time for the ball to get rolling, especially if this is your first time.

With this in mind, here are the 3 simple strategies:
1. Sell affiliate programs
One of the easiest ways to start monetizing your blog is by getting involved in some affiliate marketing.

If you're not familiar with affiliate marketing, it simply means that you get paid a commission for selling someone else's products or services. There are a bunch of different options available for almost any niche.

It's not available in every state, but Amazon can be a great place for affiliate marketing. Many people use Amazon for purchasing all sorts of things. If there is a product that fits your niche, you could advertise it as an affiliate.

I have promoted several different products from microphones to e-books on Amazon. I have also promoted products and services like Bluehost for web hosting and StudioPress for WordPress premium themes. I have made several hundred dollars from my efforts, which actually hasn't been much. There are many more things I could do to promote these more and make more money. Why don't I? I just haven't invested the time.
2. Promote your own services
Another great way to monetize your blog is to offer services.

This may not work for everyone, but you may be able to offer coaching, consulting, or some other service. This doesn't usually take a lot of time upfront, other than creating the sales copy to market yourself - and that's something you can outsource. It could also take some time if you want to create some videos to promote the services.

This option is very much tied to time. You get paid for the time your spend. It may be structured as a simple pay-by-the-hour (or by the 1/4 hour, or by the minute...), or can be a package over a period of time.

This could also be where you create something for someone. Some of the services I offer are website development, website consulting, podcast editing and production, and voice-over. These are ways to serve your audience and meet their needs while being compensated for your time.
3. Develop your own products
The last strategy I want to mention here is that you can develop your own products to sell.

Selling other people's products can be a great way to start (affiliate marketing), but you can really maximize your profits by creating and selling your own products.

These products can be e-books, videos, courses, clothing, etc. There are all sorts of physical and digital products that you could create.

Digital products can be great because you can create it once and sell it many times. It can become a passive income over time. There is something to be said about physical products, though: people like to physically handle things. Sometimes (not always) a physical DVD can have a higher perceived value than a video series offered online.

I have created a couple e-books myself.

Feb 12, 2015

For several years, I've heard about the importance of building an e-mail list. "The money's in the list," I would hear along with examples of how the person implemented it.

I started an e-mail list, but I never did a whole lot with it.

I rarely promoted it.

I didn't provide a reason or benefit for someone to join the list.

All I've done is use it to send blog post updates, an occasional special post, and a few promotional e-mails.

Well, I plan on changing things!

Since I've heard many things about building an e-mail list, I've tried to compile several of the important elements from different sources. We'll look at:

How to collect the e-mail addresses
What to offer someone to join the list
How to promote the list
Options for ways to use the list

I know that I'm not prime example of how to do all of this, but I'm trying to bring all of this together to help all of us though this process. I'll come back later to report on how things went and how I may change things up.

I also welcome you to join me in building your e-mail list. If you have already started and have some tips to add to this, please add to the conversation in the comment section.
How to collect the e-mail addresses
There are several ways you can start an e-mail list. This list isn't comprehensive, but covers the most popular methods:

WordPress / Jetpack subscribe by e-mail
Feedburner
Mail Poet
MailChimp
Aweber
Infusionsoft
Benchmark

I would highly recommend not to use WordPress or Feedburner for collecting e-mail addresses. They are basically just ways for people to be notified of new posts. As far as I know, there's no way to send other e-mails to the list.

Mail Poet is a WordPress plugin that allows you to manage the e-mail list from the WordPress dashboard. I have it installed, but I haven't used it. There is a free and a paid version. Dustin Hartzler of Your Website Engineer has spoken about using it on his podcast.

MailChimp, Aweber, and Benchmark are basically similar services. MailChimp, however, has a free option if you have less than 2,000 subscribers and send less than 12,000 e-mails a month.

Infusionsoft, from what I understand, does more than manage your e-mail list and various campaigns. It can also help with sales and customer management. This is definitely a higher end service (not for the average blogger).

MailChimp is the service I currently use, and I plan to continue with them for the foreseeable future. I have is setup to send the people on my lists blog updates, plus I can send additional e-mails. I plan to start using an auto-responder series soon, which is a premium service for them. I'll talk about this later.
What to offer someone to join the e-mail list
Even with as great of content that you and I create, most visitors are not going to sign up just for blog updates. They would like a bigger incentive.

One great thing to offer is something special that they can download or view right when they sign up. This can be a PDF (e-book, report, worksheets, etc.), audio file, graphic, video, and more.

There was a few months that I offered a PDF ebook to those that signed up for my list. I since removed it. I can't even remember why I removed it!

I plan on implementing this on my list for this site. I have a short ebook written to help people get started with their websites. I've sent an early copy to those already on the list. It's being editing and formatted now, and it will be available for official use in a week or two.
How to promote the e-mail list
There are several places that you can promote your e-mail list. Each one has it's benefits and drawbacks. Here's a quick list:

The Feature Box
Top of Sidebar
After Single Post
The Footer
The About Page

Feb 11, 2015

For several years, I've heard about the importance of building an e-mail list. "The money's in the list," I would hear along with examples of how the person implemented it.

I started an e-mail list, but I never did a whole lot with it.

I rarely promoted it.

I didn't provide a reason or benefit for someone to join the list.

All I've done is use it to send blog post updates, an occasional special post, and a few promotional e-mails.

Well, I plan on changing things!

Since I've heard many things about building an e-mail list, I've tried to compile several of the important elements from different sources. We'll look at:

How to collect the e-mail addresses
What to offer someone to join the list
How to promote the list
Options for ways to use the list

I know that I'm not prime example of how to do all of this, but I'm trying to bring all of this together to help all of us though this process. I'll come back later to report on how things went and how I may change things up.

I also welcome you to join me in building your e-mail list. If you have already started and have some tips to add to this, please add to the conversation in the comment section.
How to collect the e-mail addresses
There are several ways you can start an e-mail list. This list isn't comprehensive, but covers the most popular methods:

WordPress / Jetpack subscribe by e-mail
Feedburner
Mail Poet
MailChimp
Aweber
Infusionsoft
Benchmark

I would highly recommend not to use WordPress or Feedburner for collecting e-mail addresses. They are basically just ways for people to be notified of new posts. As far as I know, there's no way to send other e-mails to the list.

Mail Poet is a WordPress plugin that allows you to manage the e-mail list from the WordPress dashboard. I have it installed, but I haven't used it. There is a free and a paid version. Dustin Hartzler of Your Website Engineer has spoken about using it on his podcast.

MailChimp, Aweber, and Benchmark are basically similar services. MailChimp, however, has a free option if you have less than 2,000 subscribers and send less than 12,000 e-mails a month.

Infusionsoft, from what I understand, does more than manage your e-mail list and various campaigns. It can also help with sales and customer management. This is definitely a higher end service (not for the average blogger).

MailChimp is the service I currently use, and I plan to continue with them for the foreseeable future. I have is setup to send the people on my lists blog updates, plus I can send additional e-mails. I plan to start using an auto-responder series soon, which is a premium service for them. I'll talk about this later.
What to offer someone to join the e-mail list
Even with as great of content that you and I create, most visitors are not going to sign up just for blog updates. They would like a bigger incentive.

One great thing to offer is something special that they can download or view right when they sign up. This can be a PDF (e-book, report, worksheets, etc.), audio file, graphic, video, and more.

There was a few months that I offered a PDF ebook to those that signed up for my list. I since removed it. I can't even remember why I removed it!

I plan on implementing this on my list for this site. I have a short ebook written to help people get started with their websites. I've sent an early copy to those already on the list. It's being editing and formatted now, and it will be available for official use in a week or two.
How to promote the e-mail list
There are several places that you can promote your e-mail list. Each one has it's benefits and drawbacks. Here's a quick list:

The Feature Box
Top of Sidebar
After Single Post
The Footer
The About Page

Feb 3, 2015

Mark Sieverkropp has been listed as one of the top networking people to watch, according to Forbes. In this episode, Mark shares several stories about how networking has benefited him. He lays out principles that you can also implement.

Mark is co-hosting an online networking event on February 10. They gave me an affiliate link and a discount code for you to us. If you click the button below, and then use the code JR25, you'll get 25% off!

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They have also told me that the prices will be increasing after February 3rd, so act quickly so you can get the best price for this awesome event.

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Don't forget to register for the Networking Live Event and use the code JR25!

The post How to build relationships and grow your network (2-10) appeared first on Creative Studio Academy.

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