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Podcasting Experiments

Podcasting Experiments is all about experimenting with your podcast. We explore ways you can implement and test different ideas to improve your podcast by looking at different strategies and ideas from other podcasters.
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Now displaying: August, 2014
Aug 26, 2014

Our guest this session is Joel Fortner. Joel works with the Poimen Group with Chris LoCurto. He has experience and a great background in online marketing. You can find Joel at ChrisLoCurto.com and on Twitter.
Tell a little bit about how you got into marketing.
While working for the Air Force in Washington DC, He felt God calling him to do more than he was doing. He working at trying to figure out exactly what that meant. This led him to start a marketing business, Get Serve Keep.

His life purpose is not to be a marketer – it is to take his skills to help others change their lives by changing their business.
Every business has three businesses within it: Get, Serve, and Keep. Focusing on that first part, how can we get clients?
Marketing is not simple.

Getting customers is difficult, so you need to have a strategy in place.

Find
Identify
Educate
Motivate

What are some specific things that we can do to identify who our ideal client is?

Take your own experience, see what you’re already trying to solve.
If you have a way to solve a problem that you know is a major pain point for people, and you can deliver on that well, you have a business.

What are some places we can look to find potential clients?
Joel focuses on inbound marketing, which is trying to capture people doing searches (i.e. Google) and growing an e-mail list.
What are some Search Engine Optimization (SEO) practices?

Create content that solves problems.
Make sure the headlines match what people search for.
Include the right keywords in your content.

Excerpts vs. Entire post
These are different thoughts about how blog posts should be presented. Each strategy works for different audiences. The only way to find out what is best for you is to test them.

[Tweet "Get very focused. It’s easy to get overwhelmed. Get a process that’s simple to follow. - @JoelFortner"]

 

The post Online Marketing Tips from Joel Fortner (1-14) appeared first on Creative Studio Academy.

Aug 26, 2014

Our guest this session is Joel Fortner. Joel works with the Poimen Group with Chris LoCurto. He has experience and a great background in online marketing. You can find Joel at ChrisLoCurto.com and on Twitter.
Tell a little bit about how you got into marketing.
While working for the Air Force in Washington DC, He felt God calling him to do more than he was doing. He working at trying to figure out exactly what that meant. This led him to start a marketing business, Get Serve Keep.

His life purpose is not to be a marketer – it is to take his skills to help others change their lives by changing their business.
Every business has three businesses within it: Get, Serve, and Keep. Focusing on that first part, how can we get clients?
Marketing is not simple.

Getting customers is difficult, so you need to have a strategy in place.

Find
Identify
Educate
Motivate

What are some specific things that we can do to identify who our ideal client is?

Take your own experience, see what you’re already trying to solve.
If you have a way to solve a problem that you know is a major pain point for people, and you can deliver on that well, you have a business.

What are some places we can look to find potential clients?
Joel focuses on inbound marketing, which is trying to capture people doing searches (i.e. Google) and growing an e-mail list.
What are some Search Engine Optimization (SEO) practices?

Create content that solves problems.
Make sure the headlines match what people search for.
Include the right keywords in your content.

Excerpts vs. Entire post
These are different thoughts about how blog posts should be presented. Each strategy works for different audiences. The only way to find out what is best for you is to test them.

[Tweet "Get very focused. It’s easy to get overwhelmed. Get a process that’s simple to follow. - @JoelFortner"]

 

The post Online Marketing Tips from Joel Fortner (1-14) appeared first on Creative Studio Academy.

Aug 20, 2014

When you decide to create a website (or have a website created for you), you would obviously want to make it the best you can. There are many simple things that you can do. Here is a list to get started.
Here are 10 ways to make your website better:

Keep your audience in mind and create copy that personally speaks to them.
Truly understand the purpose of your website – make sure that it relates back to your target customer.
Update your site content and keep it fresh and current (blogging, etc.).
Anticipate and answer your visitor’s questions.
Make sure the navigation is simple and clear – this is one of the most important elements.
Include a call-to-action on each page – what do you want them to do?
Limit the number of topics per page (ideally just one topic) – too many will confuse your visitors.
Include your contact information – make it easy to find!
Title each page to be search engine (and bookmark) friendly.
Don’t include too many colors, fonts, or font sizes that distract your visitor.

Here's a couple bonus items that can help improve your website:

Create a clear and compelling sales message (Noble Sales Purpose).
Check your site to ensure all forms and links are working properly.
Carefully check your content for spelling and grammar mistakes.
Create a privacy policy and stick to it – respect your customer.
Return all visitor inquiries promptly because you never know who they may recommend you to even if they don’t buy from you themselves.
Don’t add a “visitor count” to your site.
Don’t include graphics that fail to add importance to your site.

The post 10 Key things to make your website better (1-13) appeared first on Creative Studio Academy.

Aug 19, 2014

When you decide to create a website (or have a website created for you), you would obviously want to make it the best you can. There are many simple things that you can do. Here is a list to get started.
Here are 10 ways to make your website better:

Keep your audience in mind and create copy that personally speaks to them.
Truly understand the purpose of your website – make sure that it relates back to your target customer.
Update your site content and keep it fresh and current (blogging, etc.).
Anticipate and answer your visitor’s questions.
Make sure the navigation is simple and clear – this is one of the most important elements.
Include a call-to-action on each page – what do you want them to do?
Limit the number of topics per page (ideally just one topic) – too many will confuse your visitors.
Include your contact information – make it easy to find!
Title each page to be search engine (and bookmark) friendly.
Don’t include too many colors, fonts, or font sizes that distract your visitor.

Here's a couple bonus items that can help improve your website:

Create a clear and compelling sales message (Noble Sales Purpose).
Check your site to ensure all forms and links are working properly.
Carefully check your content for spelling and grammar mistakes.
Create a privacy policy and stick to it – respect your customer.
Return all visitor inquiries promptly because you never know who they may recommend you to even if they don’t buy from you themselves.
Don’t add a “visitor count” to your site.
Don’t include graphics that fail to add importance to your site.

The post 10 Key things to make your website better (1-13) appeared first on Creative Studio Academy.

Aug 12, 2014

Leslie Samuel joins us today to share his journey and experience with blogging. You can connect with him on his website (Become a Blogger) or on Twitter.

Leslie started back when he was teaching high school. He started with freebie-trading, making some money, and then showing others how to do what he was doing. In August, 2008, he learned about blogging. He joined a course about blogging.

Whatever you are passionate about or building a business about, you can build a blog, create content, inspire other, and change the world.

[Tweet "You can build a blog, create content, inspire other, and change the world. - @lesliesamuel"]
Why did you decide to leave your job as a professor to pursue blogging full-time?
Because of his blog, Leslie was able to land his "dream job" as a professor. As a result, he got too busy between teaching, pursuing a PhD, and building his online business. He evaluated his situation, and realized that he could not leave his online business and the influence that he's built up.
How did you deal with people that were negative or doubters?
Leslie didn't really care about those opinions. One thing that was clear to him was that he going where God wanted him to go. He weighed the options carefully. The people that were close to him and knew him were very supportive of the decision.

If his wife or family was doubtful, this would not have happened.
What are some tips for someone trying to increase their traffic and engagement?

Have a very clear understand of who you are targeting.
Be clear on what problem you are trying to solve. Get as detailed as you can.
Start creating that content! Write down a list of 50 questions, then start writing answers to those questions.
Let people know about it.

Social media is not for just self-promotion. Work at connecting with people in a real way. Then you can share your content.
Connecting with other bloggers and grow together with them.

What kind of topics would someone cover when they start blogging?

Think of your target market. What questions would they have? They want to be educated about the process.
Look for other things that your target market is looking for.

What are some top ways people can try to monetize their blog?

Affiliate marketing
Create your own products
Ads

What kind of expectations should someone have regarding time and money as they get started blogging?
If you are trying to seriously build something, look at 10 hours a week.

When Leslie started blogging the second time, he hired out some work so he could focus on other aspects.

Financially, it depends on what you are trying to do. There are a lot of things that you can do on your own to save some money.
Become a Blogger

Articles
Podcast
Become a Blogger University

You gotta take action! You'll learn from your mistakes. Keep taking consistent action and you'll be surprised where that will take you.

[Tweet "Keep taking consistent action and you'll be surprised where that will take you. - @lesliesamuel"]

The post Leslie Samuel gives practical tips to take your blog to the next level (1-12) appeared first on Creative Studio Academy.

Aug 12, 2014

Leslie Samuel joins us today to share his journey and experience with blogging. You can connect with him on his website (Become a Blogger) or on Twitter.

Leslie started back when he was teaching high school. He started with freebie-trading, making some money, and then showing others how to do what he was doing. In August, 2008, he learned about blogging. He joined a course about blogging.

Whatever you are passionate about or building a business about, you can build a blog, create content, inspire other, and change the world.

[Tweet "You can build a blog, create content, inspire other, and change the world. - @lesliesamuel"]
Why did you decide to leave your job as a professor to pursue blogging full-time?
Because of his blog, Leslie was able to land his "dream job" as a professor. As a result, he got too busy between teaching, pursuing a PhD, and building his online business. He evaluated his situation, and realized that he could not leave his online business and the influence that he's built up.
How did you deal with people that were negative or doubters?
Leslie didn't really care about those opinions. One thing that was clear to him was that he going where God wanted him to go. He weighed the options carefully. The people that were close to him and knew him were very supportive of the decision.

If his wife or family was doubtful, this would not have happened.
What are some tips for someone trying to increase their traffic and engagement?

Have a very clear understand of who you are targeting.
Be clear on what problem you are trying to solve. Get as detailed as you can.
Start creating that content! Write down a list of 50 questions, then start writing answers to those questions.
Let people know about it.

Social media is not for just self-promotion. Work at connecting with people in a real way. Then you can share your content.
Connecting with other bloggers and grow together with them.

What kind of topics would someone cover when they start blogging?

Think of your target market. What questions would they have? They want to be educated about the process.
Look for other things that your target market is looking for.

What are some top ways people can try to monetize their blog?

Affiliate marketing
Create your own products
Ads

What kind of expectations should someone have regarding time and money as they get started blogging?
If you are trying to seriously build something, look at 10 hours a week.

When Leslie started blogging the second time, he hired out some work so he could focus on other aspects.

Financially, it depends on what you are trying to do. There are a lot of things that you can do on your own to save some money.
Become a Blogger

Articles
Podcast
Become a Blogger University

You gotta take action! You'll learn from your mistakes. Keep taking consistent action and you'll be surprised where that will take you.

[Tweet "Keep taking consistent action and you'll be surprised where that will take you. - @lesliesamuel"]

The post Leslie Samuel gives practical tips to take your blog to the next level (1-12) appeared first on Creative Studio Academy.

Aug 5, 2014

Dustin Hartzler is the host of the podcast, Your Website Engineer, where he has taught people about WordPress for the last several years. He is also an Happiness Engineer for Automatic, the company behind WordPress.com. He has a passion to teach people how to use WordPress. You can connect with him on his website or on Twitter.

Thanks to everyone that has left a rating and review on iTunes. Please click the button if you haven't done this yet and are enjoying this content:

Review in iTunes!

Dustin's job at Automatic is a success story as a result of his podcast. It really helped to not only show his knowledge of WordPress, but also the community that has grown around him.

WordPress is designed so that dealing with the code is not necessary (although it can be helpful).
What are some of the other Content Management System's that you have used?
Drupal and Joomla are two of the other CMS's that Dustin has used. His experience is that both of these were more complex than WordPress, especially for the user that is not a programmer. He ultimately decided to be a specialist in just one platform, so he went with WordPress.
What are some aspects of WordPress that new users should watch for?
While WordPress is generally easy, people can still get lost. For example, there are a lot of menu items, but most of them can be ignored. You mostly just need the "Pages," "Posts," and "Media Library."

There are many "undo" features built into WordPress, so there are many mistakes that can be fixed. There are some things, though, that may cause more problems, such as changing your theme.

Can you explain

With any website, there are several parts:

Content
Design
Actions

A general rule is to keep the actions/functions separate from the design.

There is a "functions.php" file that you can add to in order to include additional features beyond the theme. However, when you change you theme, or the theme is updated, the added code will be deleted. It would be better to keep these things in plugins.
What are a couple plugins that you would like to highlight?

Jetpack - it has a lot of different modules inside of it, giving a lot of different additional functions for your website.
iTheme Security - helps to keep your website secure.
Backup Buddy / Back WP up - helps to do a backup of your site and database in case of emergency.

Dustin has a list of 50 plugins that he highlights in a free e-book on his site.
WordCamps
Look into attending a WordCamp near you. A WordCamp is a place to learn more about WordPress as well as a chance to network with others. There are also different giveaways that take place.

The post Dustin Hartzler helps us dive deeper into WordPress (1-11) appeared first on Creative Studio Academy.

Aug 5, 2014

Dustin Hartzler is the host of the podcast, Your Website Engineer, where he has taught people about WordPress for the last several years. He is also an Happiness Engineer for Automatic, the company behind WordPress.com. He has a passion to teach people how to use WordPress. You can connect with him on his website or on Twitter.

Thanks to everyone that has left a rating and review on iTunes. Please click the button if you haven't done this yet and are enjoying this content:

Review in iTunes!

Dustin's job at Automatic is a success story as a result of his podcast. It really helped to not only show his knowledge of WordPress, but also the community that has grown around him.

WordPress is designed so that dealing with the code is not necessary (although it can be helpful).
What are some of the other Content Management System's that you have used?
Drupal and Joomla are two of the other CMS's that Dustin has used. His experience is that both of these were more complex than WordPress, especially for the user that is not a programmer. He ultimately decided to be a specialist in just one platform, so he went with WordPress.
What are some aspects of WordPress that new users should watch for?
While WordPress is generally easy, people can still get lost. For example, there are a lot of menu items, but most of them can be ignored. You mostly just need the "Pages," "Posts," and "Media Library."

There are many "undo" features built into WordPress, so there are many mistakes that can be fixed. There are some things, though, that may cause more problems, such as changing your theme.

Can you explain

With any website, there are several parts:

Content
Design
Actions

A general rule is to keep the actions/functions separate from the design.

There is a "functions.php" file that you can add to in order to include additional features beyond the theme. However, when you change you theme, or the theme is updated, the added code will be deleted. It would be better to keep these things in plugins.
What are a couple plugins that you would like to highlight?

Jetpack - it has a lot of different modules inside of it, giving a lot of different additional functions for your website.
iTheme Security - helps to keep your website secure.
Backup Buddy / Back WP up - helps to do a backup of your site and database in case of emergency.

Dustin has a list of 50 plugins that he highlights in a free e-book on his site.
WordCamps
Look into attending a WordCamp near you. A WordCamp is a place to learn more about WordPress as well as a chance to network with others. There are also different giveaways that take place.

The post Dustin Hartzler helps us dive deeper into WordPress (1-11) appeared first on Creative Studio Academy.

Aug 1, 2014

Doc Kennedy is a  filmmaker and fellow podcaster. He's loved film since he was a kid and was always enthralled with motion picture. He got started with video a few years ago through his church. In two years, he went from knowing almost nothing to being one of the directors. You can connect with him on his website and on Twitter.

What does someone need for just getting started with video?

Identify what you want to do
Figure out if you need to hire someone or if you can do it yourself
If you do it yourself, don't get so obsessed with equipment that you forget about the story you're wanting to tell.
Doc likes to use Canon products (he has a Canon 60D). It does video and still pictures.
Look for higher megapixels (18+)
You can use your iPhone. There are competitions that solely use iPhone. If you turn the iPhone sideways, it shoots in 1080 HD.

[Tweet "Don't get so obsessed with equipment that you forget about the story you're wanting to tell."]
What about editing?

Remember that there comes a point that good enough is good enough.
Doc uses Adobe products. They have a cloud version where you can have access to the entire Adobe suite.
iMovie could be used on a Mac.
You could also shoot the video yourself and then hire someone to do the editing for you.

[Tweet "The difference between pros and amateurs comes down to lighting and audio quality."]
Other resources:

Vimeo School
No Film School
BH Photo Video
Adorama

The post Doc Kennedy shares his experience creating videos (1-10) appeared first on Creative Studio Academy.

Aug 1, 2014

Doc Kennedy is a  filmmaker and fellow podcaster. He's loved film since he was a kid and was always enthralled with motion picture. He got started with video a few years ago through his church. In two years, he went from knowing almost nothing to being one of the directors. You can connect with him on his website and on Twitter.

What does someone need for just getting started with video?

Identify what you want to do
Figure out if you need to hire someone or if you can do it yourself
If you do it yourself, don't get so obsessed with equipment that you forget about the story you're wanting to tell.
Doc likes to use Canon products (he has a Canon 60D). It does video and still pictures.
Look for higher megapixels (18+)
You can use your iPhone. There are competitions that solely use iPhone. If you turn the iPhone sideways, it shoots in 1080 HD.

[Tweet "Don't get so obsessed with equipment that you forget about the story you're wanting to tell."]
What about editing?

Remember that there comes a point that good enough is good enough.
Doc uses Adobe products. They have a cloud version where you can have access to the entire Adobe suite.
iMovie could be used on a Mac.
You could also shoot the video yourself and then hire someone to do the editing for you.

[Tweet "The difference between pros and amateurs comes down to lighting and audio quality."]
Other resources:

Vimeo School
No Film School
BH Photo Video
Adorama

The post Doc Kennedy shares his experience creating videos (1-10) appeared first on Creative Studio Academy.

1